L’Amy America Launches Destination Jr. Initiative to Benefit Pediatric Oncology at Dana-Farber Cancer Institute
Wilton, CT – June 2017. In conjunction with the launch of new Tween ophthalmic collections by Champion, Sperry, and Niki Nicole Miller, L’Amy America’s corporate promotion entitled “Destination Junior” will benefit children suffering from rare forms of cancer through Dana-Farber Cancer Institute (DFCI, Boston, MA.)
For every optical account that becomes a L’Amy America “Destination, Jr.” account, L’Amy will donate 5% of reorder wholesale proceeds to DFCI beginning June 19 through September 30, 2017. To support the initiative, marketing POP such as 12-piece counter displays, wall decals, counter cards, and branded board clips are available.
“Wearing eyewear should be fun for kids and with over 15 new models in Sperry, Champion, and Niki Nicole Miller, there’s a style for every boy or girl, each at $39.95 wholesale”, says Connie Reiss, Brand Manager. “And, all L’Amy America tween purchases are backed by our superior 3-year, no-fault Total Kids Coverage warranty” reminds Reiss.
“Together, with the support of our customers, we aspire to provide Dana Farber’s doctors and researchers with the necessary resources to discover cures for childhood cancers,” said Reiss. “Childhood cancers are the leading cause of death by disease in the U.S. Every 3.5 minutes a child is diagnosed with cancer. Every 4 hours a child loses life to cancer. Yet, childhood cancers typically receive a very small percentage of monies generated by charitable events nationwide. It is for this reason we want to provide DFCI with lifesaving support. Our monies, for example, might fund new immunotherapy trials, or provide critical blood and platelets to a child in treatment. Or, perhaps they could be used to hire world-leading oncological researchers to help find new cures” said Reiss.
For more information contact Cathy Walsh at [email protected], 800-872-7377, x244
L’Amy America, a wholly-owned subsidiary of ILG (International Luxury Group)—one of the world’s leading fashion accessory companies possessing a portfolio of internationally-renowned licensed brands. The group develops eyewear for brands such as ANN TAYLOR, CHAMPION, NICOLE MILLER, SPERRY, and GLAMOUR EDITOR’S PICK, as well as its own house brands. ILG-L’Amy brings together eyewear, watches, handbags and jewelry under one international accessories company. For more information please visit www.lamyamerica.com.