The Lens Update — January 25, 2017

 The Lens Update — January 25, 2017

Here's a look at some of the latest news regarding the ophthalmic and contact lens industries. 

  • There are just a few more days left to provide public comments to the Federal Trade Commission's (FTC) proposed changes to the Contact Lens Rule. Public comments close on January 30, 2017.
  • Today, the Competitive Enterprise Institute (CEI) published a study about price regulation in the contact lens market, "Resale Pricing in the Contact Lens Industry: A Case Study of Regulation Undermining Pro-Consumer Resale Pricing Strategies." The study's authors reportedly believe "allowing manufacturers the option to set a price floor for their own contacts actually benefits consumers and improves competition in the contact lens marketplace."
  • The Specialty Vision Products business of Bausch + Lomb (B+L) has introduced the Zen™ RC Scleral Contact Lens — a lens specifically designed to fit normal corneas. The new lens reportedly features SmartCurve™ technology, which helps simplify the fitting process by providing practitioners the ability to modify to desired parameters. Additionally, B+L recently launched an expanded parameter range for its ULTRA® for Presbyopia contact lenses. The expansion now extends the power range available to +4.50D to -10.00D (in 0.25D steps) in both low add and high add.
  • Earlier this month, CooperVision, Inc. announced the limited rollout of of Avaira Vitality™ toric — a two-week option for astigmatic patients. The lens is reportedly made from a new silicone hydrogel material (fanfilcon A), allowing it to deliver the best of Avaira toric with a higher water content (55%) and high level of oxygen permeability and transmissibility. Also this month, CooperVision's Biofinity Energys™ contact lenses with Digital Zone Optics™ lens design made its Consumer Electronics Show (CES) debut. The contact lens is reportedly designed specifically for digital lifestyles.
  • EyeCare Prime® announced that LensFerry® S has expanded to include all modalities, meaning it now includes monthly, two-week, and 1-day lenses from multiple manufacturers at eye care professionals’ specified prices. Launched in April, LensFerry S is reportedly a subscription-based ordering service developed to help practices increase annual supply sales and includes all major manufacturers' contact lens brands.
  • Ortho-k contact lens maker Paragon Vision Sciences recently launched its Paragon Education and Training Academy at its headquarters in Gilbert, Ariz. (see press release below) Through the state-of-the-art comprehensive learning and training center, the company plans to host a series of live monthly webinars to help practitioners keep up-to-date on techniques and developments in myopia management, specialty contact lenses, and other topics.
  • And ophthalmic blue light solution provider BluTech® LLC recently announced plans to relocate its worldwide distribution and manufacturing operations from Phoenix, Ariz. to Atlanta, Ga. (see press release below). The new space reportedly doubles the company's warehouse footprint to help accommodate its sales growth and expanding product line. BluTech expects the relocation to be completed in March 2017.
Click here to read the full press release

Source: Various

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