Eyecare Professionals Collaborate to Produce Contact Lens Fitting Music Video

 Eyecare Professionals Collaborate to Produce Contact Lens Fitting Music Video

There are an estimated 32 million presbyopic astigmatic patients that could wear contact lenses. However, only about 20% of these patients do. As part of a continuous effort to meet the diverse needs of patients, Bausch + Lomb has just launched an educational yet engaging video called, Get Your Fit Together. Developed by eyecare professionals, the video offers a fun walkthrough to ensure the best success in fitting ULTRA® Multifocal for Astigmatism contact lenses for some of the hardest to fit patients.

This specialized approach isn’t hard to learn, and the video educates on the 4 simple steps in fitting these patients, understanding there is no such thing as one size fits all. Every aspect of the video from the lyrics to the choreography was developed and approved by doctors, to provide a visual resource for the fitting process. A copy of the fitting guide can also be found in the YouTube description.

As a recent survey revealed that nine out of 10 presbyopic astigmats were likely to purchase a multifocal toric contact lens if recommended by their doctor, we know the more knowledgeable doctors are about fitting these patients, the more likely they’ll be to broaden their vision correction options and with greater success along the way.

Source: Bausch + Lomb

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