Eye health company Bausch + Lomb and the non-profit organization Prevent Blindness are collaborating throughout the month of February for the fifth consecutive year to raise awareness of Age-Related Macular Degeneration (AMD). AMD is one of the leading causes of vision loss in adults 50 years of age and older.
The organizations will post a variety of content on their social media pages to share facts and helpful information about AMD with the public. Bausch + Lomb will also donate $1* to Prevent Blindness and its sight-saving fund for every “share” or “like” of certain posts that promote this donation from the Bausch + Lomb SightMatters Facebook page at https://www.facebook.com/SightMattersCommunity.
“Each year, we look forward to joining forces with Bausch + Lomb to help bring awareness to this pervasive and potentially sight-stealing condition,” said Jeff Todd, president and CEO, Prevent Blindness. “Together we aim to encourage people to prioritize their eye health by scheduling a comprehensive, dilated eye exam– the best way to identify AMD - by providing essential resources they need to feel informed about this condition and understand the essential steps they need to take for prevention or if they are diagnosed.”
The companies also encourage people to visit SightMatters.com, an educational online resource that Bausch + Lomb created to help people with AMD better understand the condition and its progression. The website features personalized tips and tools and provides people with AMD the ability to create an action plan to manage their condition. They can also join the Sight Matters Facebook community to share their experiences and hear stories of others living with AMD.
“Given the importance of vision on our lives, we understand those with AMD want to do everything they can, but often times are scared and unsure of what to do, or if what they are doing is right,” said Chris Marschall, vice president and general manager, U.S. Consumer Health Care, Bausch + Lomb. “With SightMatters.com, people have a singular online resource where they can go to find easy-to-understand, action-oriented information that they need to help manage their condition – no matter where they are on their journey. We are committed to providing AMD patients with helpful resources and information to help support their lifelong vision health.”
Full press release: https://www.bausch.com/our-company/recent-news/artmid/11336/articleid/641/02032020-monday