Safilo Partners with Marie Claire on Second Installment of #GETFRAMED Sunglass-Themed Editorial Platform
NEW YORK and PADUA – May 1, 2017 – Safilo Group announces this year’s second installment of #GETFRAMED, a sunglass-themed editorial platform, in Marie Claire magazine’s May 2017 issue created to empower women to make eyewear the focal point of a transformative fashion statement. This sunglass-themed section offers page after page of eyewear fashion inspiration and shopping information via original fashion editorial content, presenting eyewear for every look and occasion.
Several brands from Safilo’s portfolio were included in the highly stylized 101 Ideas editorial section of the magazine (pages 57-70), including Carrera, Polaroid, Celine, Elie Saab, Givenchy, Kate Spade New York, Marc Jacobs and Max Mara. Other Safilo eyewear brands additionally featured editorially outside the section included, Jimmy Choo, Fendi, Dior, Juicy Couture, Bobbi Brown, Fossil, Dior Homme and Tommy Hilfiger. The issue also includes a full-page story about artist Shantell Martin who has collaborated with Max Mara on limited edition sunglasses.
“We are proud to anniversary our Marie Claire partnership with the second edition of the #GETFRAMED sunglass-themed editorial platform. Here we want to continue positioning the sunglasses category in the consumer’s stream of consciousness in an innovative way – through highly stylized dedicated native editorial content. We admire the true passion and enthusiasm of Marie Claire’s editors for a meaningful 360-degree approach that remains true to their authenticity and independence. We soon plan to expand the program to also include prescription eyewear. We are intent on changing the traditional perception that optical frames are functionally driven medical devices,” said Luisa Delgado, CEO of Safilo Group.
“Now in its second year, Marie Claire’s multi-platform movement #GETFRAMED inspires women to invest in a wardrobe of eyewear—sunglasses and optical—positioning them as the ultimate personal style statement,” said Nancy Berger, VP/Publisher of Marie Claire magazine. “We believe in the eyewear category, dedicating the most editorial pages to this topic, and amplify our support across all of our platforms. Since the launch of #GETFRAMED, we’ve seen great traction with our consumer and sweeping success in the marketplace, which underscores the power of this platform.”
Adds Delgado, “Safilo was the first from the industry to partner with Marie Claire last year in this ground-breaking way—we created a disruptive approach for our industry and thought leadership beyond. We are proud to have pioneered this beyond the traditional methods. Safilo's DNA is about innovation-- design, craftsmanship and go-to- market strategies. We combine that innovation with our secular tradition, dating back to 1875. That is our DNA. It guides all we do.”
“The fact is that stylish frames add to the functional benefit the real pleasure to wear glasses; they add design to the every day, and are, in fact, an accessory to complete a look,” continued Delgado. “The recent New York Times optical story featuring Bella Hadid wearing our Carrera aviator ophthalmic frames is evidence of this. So, the true step forward is to present optical frames with the same high profile approach, driving home the notion that there is no difference between the two…they are both important style accessories for indoor and outdoor, day and night.”
The #GETFRAMED platform was inspired by the success of Marie Claire’s #SHOESFIRST, a month-long celebration of shoes that started in 2013 and stemmed from Creative Director Nina Garcia’s “shoes first” approach to outfit planning.
Following last year’s program, there will be an in-store event at one of Safilo’s Solstice Sunglasses’ retail locations in NYC in June (date/location still TBD) hosted by Marie Claire’s accessories director Kyle Anderson.
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SAFILO GROUP ANNOUNCES ENTRY IN IRAN THROUGH
EXCLUSIVE DISTRIBUTION PARTNERSHIP WITH NOOR GOSTARAN AZIN ARYAN
Padua/Teheran, 28 April 2017 – Safilo Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today an exclusive distribution agreement for the Iranian market with Maxivision, which operates in Iran through the ‘Noor Gostaran Azin Aryan Company’, a leading local commercial operator, active in Iran since 2007.
With its population of nearly 80 million, Iran is an important market that has started to grow in the course of the last few years and has potential forward.
Thanks to Noor Gostaran Azin Aryan, Safilo will offer its powerful portfolio of industry leading brands spanning five consumer segments also in Iran, from highest end Atelier with Elie Saab, to leading Fashion/Luxury with brands like Dior, Fendi, Jimmy Choo, Givenchy, Céline, as well as Boss, Max Mara, and Pierre Cardin, to Lifestyle - with Carrera, Marc Jacobs, Juicy Couture, Fossil, Bobbi Brown and Kate Spade, and the exciting and fast-growing Mass/Cool segment with Polaroid and havaianas.
As part of Safilo’s 2020 Strategic Plan, this geographic expansion and distribution partnership represent a further step towards balancing the commercial focus across regions, and building high quality commercial capabilities to consolidate Safilo’s presence in the Middle East Region. It follows the opening in 2014 of Safilo’s wholly owned Dubai subsidiary, the hub of IMEA (India, Middle East and Africa Division), of which Iran is part.
“We welcome the Noor Gostaran Azin Aryan Company to Safilo’s worldwide partner network which counts over 50 exclusive partners across the world. Their team with local market leadership and unique commercial capabilities is uniquely positioned to contribute to Safilo’s growth strategy, and to build our company brand with Iranian retailers on our behalf. We see Iran as a market of great potential for our extensive brand portfolio, in sun and optical, and observe high local demand for trendsetting design and high quality craftsmanship,” comments Luisa Delgado, Luisa Delgado, CEO of Safilo Group.
“We feel extremely honoured to work with Safilo in representing them through the distribution of their leading brands in Iran. Their offer is comprehensive and well differentiated, and their product quality is industry leading, allowing us to offer our customers and Iranian consumers the opportunity to choose from a world leading complete and qualitative offer. Safilo’s heritage of leading craftsmanship and product design are in high demand in our country. This partnership will further strengthen our relevant presence in the marketplace and will mark a long term development of our business in Iran,” says Mr. Mahdi Nassiri, Director of Noor Gostaran Azin Aryan Company.
About Safilo Group
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 38 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2016 Safilo recorded net revenues for Euro 1,253 million.