ZEISS EnergizeMe Lens Continues Trend of Optical Innovation
The First Eyeglass Lens Designed Just for Contact Wearers
San Diego (March 20, 2017) — ZEISS continues to show an uncanny ability to use innovation and technology to meet the needs of its customers, and create practical lifestyle solutions for a myriad of vision challenges. From its ZEISS Progressive Individual 2® precison lens with Digital Inside® Technology, ZEISS DriveSafe lens, and ZEISS Digital Lens to DuraVision® BlueProtect, ZEISS has established itself as a first-to-market leader in providing customers with the tools required to accelerate their practices and exceed patient expectations.
Continuing in this tradition of innovation is ZEISS EnergizeMe™—the first and only eyeglass lens in the industry designed specifically for vision needs of contact lens wearers. Contact lens wearers often keep their lenses in for extended periods and that causes them to experience eye strain and fatigue. Historically, eyeglass lenses were not made to refresh the eyes of contact lens wearers in these conditions…until now. ZEISS is proud to offer Eye Care Professionals yet another solution to add to their practices’ repertoire.
ZEISS EnergizeMe Lenses are a unique combination of a new lens design with Digital Inside Technology and DuraVision BlueProtect coating for optimum comfort and protection from digital eyestrain and blue light. They help tired eyes relax and prevent eyestrain caused by digital devices. Three EnergizeMe lens options are available to meet the vision needs of virtually any contact lens wearer: ZEISS EnergizeMe Single Vision Lenses, ZEISS EnergizeMe Digital Lenses, and ZEISS EnergizeMe Progressive Lenses.
“For more than 170 years, ZEISS has built a tradition of firsts. We have reached yet another milestone by offering the first ever eyeglass lenses made specifically for contact wearers,” said Veneeta Eason, Senior Director of Marketing, Carl Zeiss Vision, Inc. “Digital eye strain and eye fatigue caused by contact lens use are pervasive, and ZEISS EnergizeMe Lenses will allow Eye Care Professionals to optimally serve the vision needs of the 40 million contact lens wearers in the market.”
The potential for ZEISS EnergizeMe Lenses is strong, as 26 million contact lens wearers report that they also enjoy wearing eyeglasses, especially while reading, watching television, and using mobile devices. Additionally, ZEISS wearer trials reaffirm a need for this solution as 92 percent of contact lens wearers reported feeling refreshed with ZEISS EnergizeMe Lenses, and 91 percent experienced a reduction in digital eyestrain.(data on file)
As a technology leader and innovator of precision eye care solutions, ZEISS continues to look for ways to partner with Eye Care Professionals to differentiate themselves and grow their practices while best-serving their patients.
For more information on the ZEISS EnergizeMe Lenses, go to www.zeiss.com/energizeme or call 800-358-8258.