LEGACY EYEWEAR DESIGN HOUSE TURA INC. LAUNCHES FASHION-FORWARD NEW LOOK
AND ENHANCED FEATURES AS PART OF DIGITAL REBRAND
New site highlights brand’s sophisticated fashion aesthetic and commitment to superior service New York, NY (March 8, 2017) – Today, Tura Inc. announces the launch of its newly modernized website rebrand, www.tura.com. The legacy brand that brought fashion eyewear to the forefront beginning in 1938 has revamped their website to highlight Tura’s sophisticated fashion aesthetic and commitment to superior customer and consumer service.
The new rebrand delivers ease of use, strong integration of social media and a modernized approach to providing relevant content to eyewear enthusiasts and newcomers alike. The Tura website overhaul is a reflection of the brand’s rich and extensive history of high fashion design, conveyed through the visual power of their current brand portfolio. For eyewear lovers, the website now includes detailed coverage of Tura’s rich, eighty-year history, including a scrolling timeline from the 1930’s to the present, a detailed section undercovering Tura’s dedication to quality and a deep dive in to all of the materials and components of each of the brand’s products that truly makes their eyewear superior.
While the site’s main focus is their trade customers, the new website also acknowledges the importance of appealing to consumers with the rebranded site and across all of Tura’s digital platforms. Tura’s elevated digital look features a clean, wide screen layout with magnificent content including campaign imagery, videos, and product releases. Through the easy to navigate menu, visitors can learn more about Tura’s brand portfolio and also take a dive deep into each brand’s signature details, press coverage, current campaign content and social media feeds.
In addition, a state of the art search and filter system has been implemented to allow both business and consumer visitors to locate frames in a variety of ways: brand, gender, color, size, shape, materials, construction, and fit. The website also includes a brand new “Find Your Fit” function that allows users to select their face shape, size and preferences to find the best eyewear shape to complement their frame. Additional key features include the ability to bookmark favorite frames for easy reordering, real time order status updates, and order tracking.
To learn more about Tura’s brand portfolio, latest products, campaigns and social initiatives, visit www.tura.com.
About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura's inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry's first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Kate Young for Tura, Ted Baker, L.A.M.B. gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com. For more information, please visit: www.tura.com or contact your Tura Inc. sales representative.