Don Fox of Firehouse of Subs Joins Treehouse Health Board of Managers
Emerging Eye Health Brand to Leverage Franchise Expertise
Bethesda, MD—Treehouse Health, LLC, the country’s first eye care company focused exclusively on treating myopia in children, has appointed Don Fox to its Board of Managers in preparation for expansion. Don is Chief Executive Officer of Firehouse of America, LLC, where he leads the strategic growth of Firehouse Subs, one of America’s leading fast casual restaurant brands. He also serves as its chief spokesperson, sits on various boards of influence in the restaurant community, and is a respected speaker, commentator and published author. Under Don’s leadership, Firehouse Subs has grown from 65 restaurants to more than 1,050 restaurants in 44 states, Puerto Rico, Canada, and Mexico, and is consistently recognized as one of the best franchises in the country.
“We are thrilled to have attracted a highly-respected executive with extensive multi-unit retail experience to the Treehouse Health Board,” said Matt Oerding, CEO and Co-founder of Treehouse Health. “Don’s wealth of experience will be incredibly valuable to our team as we start to expand our model into other markets.”
“I’m excited to be a part of something really important, giving children better vision for life,” says Fox. “The work done at Treehouse Eyes can change the way myopia is treated, and provide a critically needed service for parents worried about their children’s vision and eye health.” Dr. Gary Gerber, Co-founder and Chief Myopia Reduction Officer of Treehouse Health, added, “This is an exciting time as we take our Treehouse Eyes model into other markets. Over 10 million U.S. children are myopic today, and this number is growing rapidly as children spend less time outdoors and more time reading and on devices. We’ve already got world class scientific and clinical advisors, and Don’s addition to our board is a perfect complement to that team. We want to expand rapidly to address this large and underserved market, and adding Don to our Board helps us to strategically consider the best way to expand our model.”
About Treehouse Health
Treehouse Health was formed to provide an innovative eye care service model to address the growing issue of childhood myopia. Initial reaction to the first Treehouse Eyes centers in metro Washington D.C. has been extremely positive, as the company has educated parents about the opportunity to treat their children’s myopia vs. just getting stronger glasses every year. The company plans to expand later in 2017 and add more centers throughout the U.S. to address this critically important problem.