Transitions Optical Names Pacific Eye Care as the Winner of the 2016 Best in Growth Achievement Award
ORLANDO, Fla., February 7, 2017 – Transitions Optical honored Pacific Eye Care of Port Orchard, Wash. with the 2016 Best in Growth Achievement title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday at Transitions Academy in Orlando, Fla.
“The entrepreneurial spirit among the Pacific Eye Care team appears to be contagious and allowed the practice to achieve exceptional sales growth with the Transitions ® family of products in 2017,” said Drew Smith, director, North America Channels, Transitions Optical. “We congratulate Pacific Eye Care on their amazing work thus far and thank them for their unfailing support of the Transitions ® brand.”
Jamie Nelson, Practice Manager at Pacific Eye Care, accepted the award on behalf of the practice, which includes Dr. Earl Buchanan and Dr. Joseph Trull, at Transitions Academy.
“Once we realized that we simply needed to change our language when dispensing – saying ‘I am recommending’ Transitions to ‘I am prescribing’ Transitions – everything fell into place,” said Nelson. “We said at last year’s Transitions Academy that we were going to be on that stage next year, and we did it. We’re incredibly excited to be accepting this award!”
During Transitions Academy, Best in Growth Achievement finalists Henry Ford OptimEyes and National Vision, Inc. were also recognized for their commitment to Transitions lens growth.
About the Best in Growth Achievement Award
Launched in 2015, the Best in Growth Achievement is awarded to an individual or company that has demonstrated a strong commitment to Transitions Optical and photochromic growth.
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Transitions Optical Recognizes Value Optical as the Winner of the 2016 Best in Marketing Award
ORLANDO, Fla., February 7, 2017 – Transitions Optical honored Value Optical, Trinidad with the 2016 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday at Transitions Academy in Orlando, Fla.
“Value Optical creatively integrated the Transitions ® brand within all of their marketing strategies—from radio and brochures to direct marketing and a Carnival promotion—and truly impressed us with their depth of thought and effort,” said Drew Smith, associate director, North America Channels, Transitions Optical. “We applaud Value Optical on their well-deserved win and thank them for their support.”
Chris Lewis, CEO of Value Optical, accepted the award on behalf of the retailer at Transitions Academy.
“We attempted to diversify the ways we promote the availability of Transitions ® lenses in our stores by using various marketing tactics throughout the entire year, and I think that was a large contributing factor to our success,” said Chris Lewis. “We’ve worked very hard to increase awareness of Transitions lenses in the communities we serve, and we are ecstatic to accept this award.”
During Transitions Academy, Best in Marketing finalists Wilson Eye Center and Heather Padgett, National Marketing Manager at HOYA Vision Care, were also recognized for their exceptional marketing efforts to promote the health benefits of Transitions lenses
About the Best in Marketing Award
Launched in 2015, the Best in Marketing award celebrates an individual or company for employing creative and strategic marketing tactics to effectively promote the Transitions® brand or family of products among customers or within their communities.
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Professional VisionCare Wins 2016 Best in Patient Experience Award at 21 st Annual Transitions Academy
ORLANDO, Fla., February 7, 2017 – Transitions Optical honored Professional VisionCare, Westerville, Ohio with the 2016 Best in Patient Experience title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday at Transitions Academy in Orlando, Fla.
“We extend our warmest congratulations to Professional VisionCare on the programs they initiated in 2016 that helped the company grow and continue to innovate,” said Drew Smith, director, North America Channels, Transitions Optical. “Professional VisionCare smartly asked all staff members to help define what a great patient experience would look like in their office. Thanks to this process, they employed new strategies for improving patient experience with the best products, including Transitions ® lenses.”
Raquel Miller, Practice Director at Professional VisionCare, accepted the award on behalf of the practice at Transitions Academy.
“Listening to our staff and asking them for their honest opinions about what they think and know about Transitions lenses as well as suggestions for how to improve our company culture was the best step we could take to better our patient interactions and practice overall,” said Miller. “We are very excited to give our patients the best experience in our office possible and receive this honor from Transitions Optical.”
During Transitions Academy, Best in Patient Experience finalists Costco Optical (Canada) and Visionworks were also recognized for their commitment to providing patients the highest level of support and protection.
About the Best in Patient Experience Award
Launched in 2015, the Best in Patient Experience award celebrates an individual or company for developing a forward-thinking approach to consistently dispense Transitions ® lens products and meet individual patient needs.
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New Look Eyewear Named Winner of the 2016 Best in Training Award at 21 st Annual Transitions Academy
ORLANDO, Fla., February 7, 2017 – Transitions Optical honored New Look Eyewear, Québec Canada, with the 2016 Best in Training title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday at Transitions Academy in Orlando, Fla.
“In 2016 New Look Eyewear approached their staff training for Transitions ® lenses in an entirely creative way; the team engaged its employees with interactive games rather than simply slides or facts to memorize,” said Drew Smith, director, North America Channels, Transitions Optical. “We thank New Look Eyewear for their partnership and congratulate them on their win.”
Marie-Josee Mercier, Vice President Sales and Operations at New Look Eyewear, accepted the award on behalf of the retailer at Transitions Academy.
“Adopting a new method of product training very much allowed for better retention of information for our employees,” said Mercier. “Learning about Transitions products in a fun way helped us maintain a high-level of employee participation and excitement. We are very happy to accept this award.”
During Transitions Academy, Best in Training finalists Walman Optical and Jennifer Lenhart, Director of Training and Development at OnSight Optical were also recognized for their commitment to Transitions training efforts.
About the Best in Training Award
Launched in 2015, the Best In Training award celebrates an individual or company for employing creative and strategic marketing tactics to effectively promote the Transitions® brand or family of products among customers or within their communities.
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Transitions Optical Recognizes Sheena Taff as the Winner of the 2016 Transitions Brand Ambassador Award
ORLANDO, Fla., February 7, 2017 – Transitions Optical honored Sheena Taff, Roberts & Brown Opticians, Vancouver, British Columbia, Canada, with the 2016 Transitions Brand Ambassador title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday at Transitions Academy in Orlando, Fla.
“Sheena lives and breathes optical; and every day she successfully educates her patients and team about the benefits of Transitions ® lenses in a friendly and approachable way,” said Drew Smith, director, North America Channels, Transitions Optical. “We thank Sheena for her drive to go above and beyond to change misperceptions people may have about our family of products. Sheena is very deserving of the 2016 Transitions Brand Ambassador title.”
“I began my role as a Transitions Change Agent knowing that I could make a difference in what people think about the average Transitions wearer,” said Taff. “Being able to wear Transitions myself and showcase them in a stylish, fashion forward way, makes it easy to spread the word about one of my favorite products. I am incredibly excited to be receiving this award.”
During Transitions Academy, the company also honored the efforts of Transitions Brand Ambassador finalists Jennifer Lyerly, O.D. and James Vann, O.D.
About the Transitions Brand Ambassador Award
Launched in 2015, the Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to being an influential advocate of the Transitions® brand. All nominees are evaluated on their performance in several factors, including commitment to photochromic growth; alignment to Transitions Optical and participation in programs and promotions; marketing initiatives; education and training efforts; and community involvement.
About Transitions Optical
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions lenses, visit Transitions.com or TransitionsPRO.com.