Starting this week on World Sight Day, October 13th, Essilor will launch its "Love to See Change" campaign to raise awareness of the importance of regular eye exams and help provide good vision to underprivileged and underserved populations around the world.
Through the campaign, Essilor is asking people worldwide to commit to having their eyes checked by making a campaign pledge on LoveToSeeChange.com. For every pledge made, Essilor will donate $1 to initiatives supporting visual health programs for those in need.
The campaign will reportedly begin on October 13th with Essilor-organized events in about 40 countries across the world, and will run until the end of 2016.
Click here to read the full press release.