VISION EXPO WEST 2016 FITTINGBOX REINVENTS THE STOREFRONT WINDOW FOR OPTICIANS
Miami, September 5, 2016
FittingBox, the worldwide leader in virtual try-on solutions for the eyewear industry, is unveiling OWIZ STREET, its latest innovation in augmented reality virtual try-on technology at Vision Expo West, from September 15th – 17th in Las Vegas.
OWIZ STREET transforms optical storefronts into an interactive experience, remote-controlled from the shopper’s own smartphone. The mounted display acts as a magic mirror, recognizing the shopper’s face and allowing them to virtually try on eyewear that they select, in a real-time, live camera “mirror” display.
OWIZ STREET is unique in that it eliminates costly hardware and installation barriers by providing shoppers with an easy way to control the experience from outside the store via their smartphone. Opticians can easily place OWIZ STREET in any storefront window without any complex installation or configuration, harnessing this innovative technology to immediately grab attention, generate buzz, and drive foot traffic into their retail location.
Vision Expo West attendees can try OWIZ STREET throughout the show at the FittingBox booth #22110.
About FittingBox
Founded in 2006 and located in Labège, France and in Miami, Florida, FittingBox is the leader in virtual try-on solutions for the eyewear industry. The company distributes its solutions to more than 5,300 customers in 30 countries including optometrists, retailers and leading international eyewear brands. FittingBox offers the world’s largest database of 3D frames for virtual try-on with more than 39,000 frame SKUs representing over 390 brands as well as a portfolio of patented technologies in the field of virtual fitting in augmented reality, 3D compression and facial detection.