Essilor has recently launched FlashFrames.com in the United States — a mobile website designed to instantly connect consumers with the sunwear products they are looking for.
Using their smartphones, users of the site can snap a photo or upload an image of sunglasses they are looking for. The site then provides them same or similar options across different price points, and the user can choose a pair to have it sent directly to them.
The idea for FlashFrames.com reportedly came from Essilor's Digistorm internal digital technologies brainstorming contest.
Click here to read the full press release.