Premium Single Vision Lenses Retailing Advice Paper Released to Independent Practices
LEWISVILLE, TEXAS, (August 31, 2016) Hoya Vision Care, technology leader in ophthalmic lenses, announced today the availability of “Putting Laboratory Programs in Play at Your Practice” a paper designed to help independent practices implement the tools offered by their laboratory. This paper is the first in a series that will continue throughout the year.
Dr. Anne-Marie Lahr is the Director of Education for HOYA Vision Care NA and Dr. Thomas Gosling, a member of HOYA’s advisory panel, co-authored the piece. Dr. Gosling noted, “As a practice owner I really appreciate the programs HOYA offers independent practices, though I do struggle with getting myself and my staff on the same page. I wanted to contribute to a practice tool that offered specific actionable advice. I think we achieved that, and it is a quick read too.” Dr. Lahr added, “From the technology perspective it is difficult to get single vision patients to understand and appreciate the value of free form single vision lens designs with premium AR. The program and this paper will help close the gap for practices as well differentiate their offerings for patients from mass retailers and the Internet.”
The paper was written as a piece to support the Super Single Vision program, formerly Super Kidz, which is designed to drive premium anti-reflective treatments, Phoenix material, and free form designs for single vision patients.
Practices who would like a copy of the paper and details on the Super Single Vision program can contact their local HOYA Territory Sales Manager.
About Hoya Corporation
Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide.
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Transitions Optical Introduces New English and Spanish Family of Brands
Product Reference Cards for Eyecare Professionals
PINELLAS PARK, Fla., August 18, 2016 – Transitions Optical, Inc. has released two new Family of Brands Product Reference Cards that eyecare professionals can use as an easy reference tool when discussing which Transitions ® lens is right for a patient. Eyecare professionals can choose to order an English card, which also includes answers to commonly asked questions on the back, or a bilingual English/Spanish card that is helpful for effectively communicating with Spanish-speaking patients.
Each reference card features information on the three Transitions everyday lens options, including Transitions ® Signature ® VII lenses, Transitions ® XTRActive ® lenses and Transitions ® Vantage ® lenses. Additionally, the cards feature new photography and provide details on color availability and key product benefits.
Both Transitions Family of Brands Reference Cards can be ordered online – free-of- charge – by visiting the Patient Education Resources section under the My Practice tab at MyMulticulturaltoolkit.com or on the online POS ordering site at TransitionsPRO.com/POS . The cards can also be ordered by calling Transitions Optical customer service at (800) 848-1506.
About Transitions Optical
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection. Product leadership, consumer focus, and operational excellence have made the Transitions ® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions lenses, visit Transitions.com or TransitionsPRO.com.