The Vision Council Embarks on New Campaign to Drive Consumers to Low Vision Resource
Alexandria, VA (July 5, 2016) – The Vision Council has kicked off a new campaign to drive traffic to its website, www.whatislowvision.org – a site designed to educate low vision patients and their caregivers about the types and causes of low vision, as well as low vision solutions including devices and treatment options available. The campaign, which kicked off on July 5 and lasts for a period of 3 months, utilizes search engine marketing (SEM) - an advertising tool that uses keywords and specific search terms to increase a site’s visibility in search engine results pages.
The Vision Council's whatislowvision.org serves as an online resource for people with vision impairment due to macular degeneration, diabetic retinopathy, glaucoma, and other eye conditions often associated with aging. The site answers questions that those with low vision, their loved ones, and caregivers may have by addressing its causes and warning signs, as well as vision enhancing devices and medical solutions. The site also features a doctor/dealer locator, where consumers can locate low vision products and services near them.
The Vision Council's SEM campaign will primarily target vision impaired senior citizens, and secondarily their caregivers. The organization expects to receive between 70,000 and 80,000 visits to the site by the campaign’s end.
About Low Vision
Low vision is the term used to refer to a visual impairment due to macular degeneration, diabetic retinopathy, glaucoma and other eye conditions that is not correctable through surgery, pharmaceuticals, glasses or contact lenses. It is often characterized by partial sight, such as blurred vision, blind spots or tunnel vision, but also includes legal blindness. While low vision can impact people of all ages, it is primarily associated with older adults.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses. For more information, visit www.thevisioncouncil.org.
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The Vision Council’s Eyecessorize Campaign to Release Fall/Winter 2016 Trend Kit
Seasonal kit highlights upcoming eyewear trends for consumer media.
Alexandria, VA (July 12, 2016) – The Vision Council's Eyecessorize fashion eyewear campaign will release its fall/winter 2016 trend kit to more than 100 fashion and lifestyle editors nationwide this week. The digital kit will include an online booklet prominently featuring product from members of The Vision Council, including men's and women's optical and sunwear frame images, alongside trend descriptions. Provided in a digital format, the kit gives editors quick-and-easy access to the materials, offering them the capability to download hi-res versions of the featured frames and view slide shows showcasing the frame images in each trend.
Overall, the kit is meant to generate consumer media awareness of the season's eyewear trends and product from members of The Vision Council, ultimately leading to coverage in fashion and lifestyle media outlets. Eyecessorize typically secures placements in top-tier outlets such as InStyle, Good Housekeeping, SHAPE, People StyleWatch, Glamour.com and Vogue.com, just to name a few. In turn, such placements will add to the Eyecessorize's overall media impressions number, which is used to gauge the campaign's yearly success. Furthermore, the kit will enhance the sole mission of the campaign: to promote eyewear and sunwear as must-have fashion accessories to the media.
For more information about the campaign, visit Eyecessorize.com.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses. For more information, visit www.thevisioncouncil.org.