Computer eyewear manufacturer Gunnar Optiks® has recently launched a new marketing campaign aimed at educating consumers about digital eye strain (DES).
According to Gunnar, although almost 70 percent of Americans suffer symptoms of DES — also known as computer vision syndrome — they do not normally understand what is causing it. The campaign includes two videos that explains in an entertaining way what DES is and how it effects them. The videos and more patient information on DES can also be found at gunnar.com/des.
Click here to read the full press release
GUNNAR Launches New Educational Campaign
CARLSBAD, Calif. – July 6, 2016 – GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, has just launched a new marketing campaign designed to help generate awareness of the effects of digital eye strain. Two comical commercials have been produced illustrating digital devices themselves explaining to their victim what digital eye strain is, and what it does to them. Digital eye strain, also known as computer vision syndrome, is the physical eye discomfort felt by many individuals after two or more hours in front of a digital screen.
Take a look at the campaign here!
GUNNAR partnered with the award winning, Los Angeles based creative agency, Petrol (petrolad.com), to create the first two in a series of memorable videos designed to help explain what digital eye strain is and introduce GUNNAR Optiks as a the solution. Petrol is also known for their work with Western Digital®, Activision®, UFC®, and Sony PlayStation®.
“One of our biggest challenges is explaining what digital eye strain is to the public. Even though close to 70% of Americans currently suffer from the exhausting and damaging effects, people just are not aware of the cause,” stated Scott Sorensen, GUNNAR President. “We wanted to create something great that both entertains and helps explain why their eyes are so tired at the end of the day, and why they can’t sleep at night.”
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GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance your vision. GUNNAR's premium computer eyewear defends eyes against short and long-term effects of digital eye strain due to exposure to digital screens, and harmful blue light. Each of GUNNAR’s models are forged with high-strength, lightweight frame materials to provide long-lasting durability and optical stability.
More can be seen here!
About GUNNAR
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008, and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California. For more information, visitwww.gunnars.com.
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