ABB OPTICAL GROUP's Primary Eyecare Network Offering New Webinar Series Focused on Frames
ALAMEDA, Calif. (June 20, 2016) – Primary Eyecare Network (PEN), a division of ABB OPTICAL GROUP, announced a new webinar series taking place monthly from June through November.
Presented by Alessandro Baronti of Luxottica, a global leader in the design, manufacture and distribution of luxury eyewear, the live webinar series will focus on educating patients about the importance of UV ray protection for their eyes and vision as well as increasing sales opportunities of high-quality, premium sunglasses.
The series is free for PEN members and costs $15 per webinar for participants who are not members of the network. Each class is from 12:30 to 1:30 PDT. The series lineup:
June 22 – Premium Sun Selling
July 27 – Doubling the Optical Opportunity
August 17 – A Focus on Kid’s Eyewear
September 14 – Art of Retailing
October 12 – The Art of Assortment Planning
November 9 – The Patient Handoff
To register for the webinar series or for more information, visit PrimaryEye.net or e-mail [email protected].
About Primary Eyecare Network (PEN): Founded in 1984 by a small group of private optometrists, Primary Eyecare Network is a division of ABB OPTICAL GROUP focused on enhancing the independent professional optometrist's ability to compete in a rapidly changing marketplace. This includes providing favorable purchasing arrangements, business management and marketing support, quality educational programs for practitioners and staff, medical billing services, and other support services as requested by members. For more information, visit PrimaryEye.net.
*********************
ABB OPTICAL GROUP's Primary Eyecare Network Offering New Webinar Series Focused on Practice Management
ALAMEDA, Calif. (June 20, 2016) – Primary Eyecare Network (PEN), a division of ABB OPTICAL GROUP, announced a new webinar series focused on creating practice excellence.
Presented by HOYA Vision Care Director of Professional Affairs Greg Hicks, OD, this course will highlight the daily challenges optometric practices face and offer solutions to address those challenges. The series is free for PEN members and costs $15 per webinar for participants who are not members of the network. Each class is from 12:30 to 1:30 PDT. The series lineup includes:
June 28 – Practice Pain Points
July 19 – Building a Blue Light Practice
August 16 – The Importance of Position of Wear
To register for the webinar series or for more information, visit PrimaryEye.net or e-mail [email protected].
About Primary Eyecare Network (PEN): Founded in 1984 by a small group of private optometrists, Primary Eyecare Network is a division of ABB OPTICAL GROUP focused on enhancing the independent professional optometrist's ability to compete in a rapidly changing marketplace. This includes providing favorable purchasing arrangements, business management and marketing support, quality educational programs for practitioners and staff, medical billing services, and other support services as requested by members. For more information, visit PrimaryEye.net.