Lucid Eyewear recently launched a new "Spread the Shade" initiative and partnership with Mikey's Way Foundation — a nonprofit that strives to connect every hospitalized child with their friends, family and school by supplying them with a laptop, tablet or similar electronic device.
Through the program when consumers purchase a pair of Lucid sunglasses, $5 is donated to Mikey's Way. According to Lucid Eyewear Co-Founder Mark Reininga, one of the main goals of Lucid is to help others and they want to help as many children as possible.
Click here to read the full press release
For Immediate Release
Lucid Eyewear
http://www.lucidwear.com
Lucid Eyewear Spreads The Shade To Help Children Coping With Cancer
For each pair of sunglasses sold, Lucid will donate $5 to Mikey’s Way Foundation.
Los Angeles, CA - June 1, 2016 - Lucid is excited to announce a new “Spread the Shade” initiative and partnership with Mikey’s Way Foundation. This year when you buy a pair of Lucid sunglasses 5 dollars from each sale will go to Mikey’s Way. “One of our main goals with Lucid is to help others,” says Co-Founder Mark Reininga. “We’ve all had a friend or family member fighting cancer and understand the emotional toll and strain that can take. We are very honored to be a part of Mikey’s Way Foundation and can’t wait to contribute and help as many children as possible.”
Michael “Mikey” Friedman founded the Mikey’s Way Foundation in December of 2005. He had been going through his own treatment for a rare and aggressive form of childhood cancer. Early in his treatment, he realized that while the doctors were doing everything they could to help him physically; the long hours of treatment were taking their toll on him emotionally. He understood that the more he was able to distract himself, the better he tolerated the side effects of chemotherapy. The more research he did, the more he understood how significant the mind-body connection could be in terms of the healing process.
Today, the Foundation’s goal is to connect every hospitalized, seriously ill child with his or her family, friends and school. They accomplish this with the use of today’s technology – the internet, WiFi and Skype. Each child is allowed to pick an electronic gift that is best suited for them such as a new netbook, laptop computer, tablet, Ipod, etc.). In establishing this connection, they are in fact creating a meaningful diversion that allows each child to cope… Mikey’s Way.
Together with Mikey’s Way Foundation every pair of Lucid sunglasses sold will help children cope with the emotional strain and isolation associated with prolonged and debilitating treatment for cancer and other life-threatening illnesses.
Check Out The Lucid Eyewear Collection: https://lucidwear.com/collections/all
Lucid Eyewear Spring/Summer Titus Lookbook: http://lucidwear.com/blogs/news/114916292-lucid-eyewear-spring-summer-titus-lookbook
Lucid Collections Technology: http://lucidwear.com/pages/design
About Lucid Eyewear:
Lucid Eyewear was established in 2013 with a mission to design, develop and deliver high quality products that help define individuals through lifestyle, culture, music, fashion and desire. The Lucid passion is to positively influence the world by directly giving back with each, and every, product that is sold. For more information on Lucid Eyewear visit http://www.lucidwear.com/
Lucid Networks:
Website: http://www.lucidwear.com
Facebook: https://www.facebook.com/lucideyewear
Instagram: http://instagram.com/lucidofficial - @lucidofficial
Twitter: https://twitter.com/Lucideyewear - @lucideyewear
YouTube: http://www.youtube.com/Lucideyewear