L’Amy America Launches JDRF Charity Initiative with Introduction of Tween Styles in Champion, Nicole Miller, and Sperry
Wilton, Conn. – May 2016. To celebrate the launch of L’AMY America’s new tweener collections: Niki Nicole Miller, Champion Powerflex 180 and Sperry Kids, collectively called DESTINATION, JR., L’Amy America has teamed up with JDRF to help fight T1 diabetes.
For every optical account that agrees to become a L’Amy America “Destination, Jr.” account - which means a 12 pc tweener purchase of any mix of Nicole Miller, Champion or Sperry- L’AMY will donate 5% of the wholesale price of any style sold through and re-ordered to JDRF.
“We hope to help improve the lives of 20,000 children diagnosed each year who suffer from type 1 Diabetes with our Destination Jr. effort. JDRF is the leading global organization funding type 1 diabetes research, accelerating life-changing breakthroughs to cure, prevent and treat T1D and its complications, “says Stephen Rappoport, President L’Amy Group.
To support the initiative, marketing POP such as a Destination, Jr. 12-pc display, wall decal, counter cards, and branded board clips are available. The program begins May 15th and ends August 31st
L’AMY America a wholly- owned subsidiary of the L’Amy Group is part of ILG (International Luxury Group)–one of the world’s leading fashion accessories companies possessing a portfolio of internationally renowned licensed brands distributed. The group develops eyewear for brands such as ANN TAYLOR, BALLY of SWITZERLAND, BALMAIN, CERRUTTI 1881, CHAMPION, KENZO, NICOLE MILLER, ROCHAS, SONIA RYKIEL, and SPERRY, as well as its own house brands. ILG-L’AMY Group brings together eyewear, watches, handbags jewelry under one international accessories company. For more information visit www.lamyamerica.com.