New Product Release -- Time to Shine with Jimmy Crystal New YorkTM
Dallas, April 2016: A&A Optical announces the release of new ophthalmic and sun styles from luxury collection Jimmy Crystal New YorkTM. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New YorkTM was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations.
Dazzling Ophthalmic Eyewear
From exotic prints to dreamy organic swirls, there is a style for every taste, every occasion and every day. Mod Appeal. A modern take on vintage, Opera exudes sophistication and elegance with a vintage inspired eye and dazzling Swarovski crystals along the front rim and temples. Opera is available in black and brown. Size: 51-17-140.
Fashionable Crystal Sunglasses
Jimmy Crystal New YorkTM sunglasses are available in multiple unique styles, shapes and materials. All styles include CR-39 lenses so all frames are as safe in the sun as they are beautiful and eye-catching. Glam Glow. Acetate JCS450 radiates with high class style and allure. The acetate sun frame with a dimensional combination of Swarovski crystals along the upper temples is available in black and purple. Size: 58-18-140.
MARKETING: Each Jimmy Crystal New YorkTM frame is shipped with a suede frame pouch and hard case. Jimmy Crystal New YorkTM merchandising materials include: Jimmy Crystal New YorkTM modular display, crystal logo plaque, counter card and the new mirror accented with Swarovski crystals.
New in 2016 is the Jimmy Crystal New YorkTM Rewards Program, Shine. For more information about the rewards program and its exclusive benefits, customers can contact their sales consultant or call 800-492-4465.
PRESS RELEASE -- XXLTM Eyewear – New Product Release
Dallas, April 2016: A&A Optical announces the release of a new eyewear style from the XXLTM Eyewear. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN's Ron "Jaws’’ Jaworski. XXLTM Eyewear features classic, athletic, and uptown styling. All frames have longer temples to match the ample head space in eye sizes 51 to 63. Available in titanium, acetate, semi-rimless, combinations, and 3-piece mounts. Tackle fit challenges with XXLTM eyewear.
Trend Play. Sycamore is on trend with wearable color and a rectangle eye. The acetate frame is available in black, demi blue, and tortoise. Each color its own unique look. The demi blue features a subtle striped front of gradient blue and brown. Size: 63-18-160.
Ron “Jaws” Jaworski, legendary NFL star quarterback and ESPN analyst is spokesman for A&A Optical’s XXLTM eyewear collection. When asked whether he prefers classic or bold looks, Ron says ‘‘either, or.’’ Ron explains: ‘‘I constantly change my personality with the eyewear that I wear. So I may be bold. I may be sleek. The one thing I have is options.’’ View Ron’s full answer and discover how he found XXL: aaoqr.info/xxlmedia or on A&A’s YouTube channel: http://aaoqr.info/DiscoverXXL. Share your discovery story: #DiscoverXXL.
Ron’s Top Picks can be viewed on the A&A Optical website, www.aaopticalco.com.
MARKETING: Each XXL frame is shipped with a hard case. XXLTM merchandising elements include: 6-piece display, and logo plaque.
A&A Optical Company brand portfolio includes house brands: Alexander CollectionTM, XXLTM, CruzTM, JalapenosTM, Seventy oneTM, and New GlobeTM. Licensed brands include: Jimmy Crystal New YorkTM, CrocsTM Eyewear, and Pez®. For more information, contact A&A Optical at 800-492-4465 or visit www.aaopticalco.com.