Alcon
Optimized version of the online Color Studio to connect AIR OPTIX® COLORS contact lenses with eye care professionals and patients on mobile devices
Alcon, the global leader in eye care and division of Novartis, has recently launched the AIR OPTIX® COLORS Color Studio app for iOS devices.
The AIR OPTIX COLORS® Color Studio app is optimized for use on iOS mobile devices, allowing users to upload a photo and virtually “try on” any of the nine colors of AIR OPTIX® COLORS contact lenses.
“The cosmetic contact lens market today is a fraction of its potential size, and driving interest in this category means meeting patients where they are already receiving their information – on their mobile devices,” said Carla Mack, OD, MBA, FAAO, Director of Professional and Clinical Support for US Vision Care at Alcon.
Revamped for mobile and tablet, the Color Studio app is equipped with new functionality, including the ability to compare two contact lens colors, and virtually try on individual makeup items to create a custom look.
“We know that millennial consumers want the ability to enhance their eye color. The AIR OPTIX COLORS® Color Studio app is a fun and quick way for them to virtually change their look on a mobile or tablet device,” Mack said. “A mobile app also creates opportunity for eye care practitioners to more easily integrate the Color Studio into their practices, offering patients and staff a tool to quickly evaluate how certain colors might look, before trying on the lenses.”
Free download is available for iOS devices from the App Store.