First Insight and Reichert Technologies Announce a Certified Bi-Directional Integration for MaximEyes EHR Users to Easily Track Patient Readings

Hillsboro, OR and Depew, NY (March 13, 2013) – First Insight Corporation, developer of MaximEyes Cloud-based EHR and practice management software and Reichert Technologies, a global leader in diagnostic instruments and equipment for eye care professionals, released a new built-in “bi-directional” certified integration with MaximEyes EHR software and Reichert Technologies’ Auto Phoroptor RS Refraction System.

Visit the companies at VEE 2013: MaximEyes by First Insight (Booth MS6720) and Reichert Technologies (Booth MS6713).

This new equipment integration allows users to quickly move through the refraction process by uploading Lensometer or Auto Refractor data directly into a MaximEyes EHR patient exam record, then exporting the final data (i.e. Manifest Refractions, Pupillary Distance and Unaided VA) from MaximEyes EHR to Reichert’s Auto Phoroptor RS Refraction System.

“Integrating with MaximEyes EHR software allows doctors to maximize efficiency and streamline their practice,” said Mark Newkirk, Director of Global Marketing and Sales for Reichert Technologies. “This is another great example of how Reichert is dedicated to providing the highest quality products and services by partnering with leaders in the eye care industry.”

“Teaming up with Reichert Technologies continues our commitment to expand MaximEyes functionalities and certified partner integrations, which helps practices simplify managing patient data,” said Nitin Rai, president and CEO of First Insight Corporation. “Our customers are looking forward to Reichert showcasing this new integration at our Fifth Annual 2013 MaximEyes Users Conference in Portland, Oregon, May 31-June 2.”

About First Insight Corporation:

First Insight Corporation, based in Hillsboro, OR, has led the market with MaximEyes, the industry’s best “eye care” only certified EHR and practice management software. Since 1994, the company’s focus has been to help doctors achieve a paperless practice through MaximEyes. MaximEyes includes a highly customizable EHR, a complete billing package with the industry’s only VSP Calculator, optical management, and extensive ophthalmic equipment integrations—along with hands on training to make implementation simple with ongoing support. MaximEyes is now available on the Cloud with affordable pricing and significantly reduced upfront costs. For more information, visit

About Reichert Technologies:

With a 175 year history, Reichert Technologies is a global leader in the design and manufacture of high quality diagnostic instruments and equipment for ophthalmologists, optometrists, and retail eye care centers. Reichert’s products are used for a wide range of applications, from common vision testing to diagnosing sight-threatening diseases such as glaucoma and macular degeneration. Inventors of the Lensometer®, Phoroptor®, and Non-Contact Tonometer, Reichert carries on its proud tradition by providing ground breaking products, including the highly acclaimed TONO-PEN®, Ocular Response Analyzer®, and Auto Phoroptor RS®.

About AMETEK, Inc.

Reichert Technologies is a unit of AMETEK Ultra Precision Technologies. AMETEK, Inc. is a leading global manufacturer of electronic instruments and electromechanical devices with annual sales of $3.3 billion.

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