New OveRx® Design Meets Demands for Increased Fit Over Capacity Without Sacrificing Aesthetics
San Luis Obispo, CA - Live Eyewear announces the much anticipated release of the new Cocoons "Style Line". The new fit-over frame style expands the selection of popular rectangular designs that have proven to be the collections' top sellers. The company will debut the new "Style Line" at the International Vision Exposition in New York, March 15-17th, 2013, Booth 1609.
Kieran Hardy, President of Live Eyewear, states, "The new frame design is based on the elongated rectangle shape of the company's top selling "Wide Line" model. The "Wide Line" was immediately successful upon its introduction due to its ability to fit over ophthalmic frames that have a wide temple to temple dimension and a narrower frame height. We've received numerous requests for a frame size that maintains the narrow frame height of the "Wide Line", but has a larger internal capacity to fit over even wider Rx frames. We listened to the feedback of our customers and I believe we'll meet their needs with the new "Style Line". Even though the frame has a larger interior, we kept a fashionable, slim look by softening the edges and incorporating smooth corners in the frame geometry."
The new "Style Line"model expands the range of sizes and shapes offered by the Cocoons collection; giving eyeglass wearers the opportunity to find the perfect fit, that is both comfortable and secure, when selecting their fit-over sunwear. As with all Cocoons, the "Style Line" will be available in seven Soft Touch® frame finishes with a choice of gray (standard or photochromic), amber (standard or photochromic), copper, yellow or blue mirror Polaré® polarized lenses.
All Cocoons have a suggested retail price of $49.95 and include a large, ultra-soft lens cloth, custom neoprene case and a limited lifetime warranty.
The Cocoons polarized OveRx sunglass collection is specially designed to be worn over ophthalmic eyewear frames and incorporates an array of patented features developed to deliver a superior fit and 360° of UV Protection®. Cocoons' Soft Touch® finish, standard on all Cocoons sunwear and low vision frames, features a supple and soft surface that gently buffers the contact between the wearer's prescription eyewear and the OveRx frame, eliminating the "clatter" experienced with many other fit-over eyewear brands.
Live Eyewear is headquartered in San Luis Obispo, California with sales offices throughout the world. The company's renowned OveRx® sunwear brand, Cocoons®, is recognized worldwide and is synonymous with comfort, maximum UV protection and optical grade quality. For more information on the company's patented sunwear and low vision aids designed to be worn over prescription eyewear, contact Live Eyewear at 800.834.2563 or visit our website at www.cocoonseyewear.com