| Target Group | Contemporary designs for teens, men and women who seek classic, timeless styling with a modern twist. This collection appeals to a broad range of consumers who want value from their frame. | The Ad Lib man or woman is informal but stylish. They are urban and up-to-date. Their look is a crafty combination of casual chic – a tailored designer jacket with high-end jeans and sports shoes maybe. Their originality and verve is expressed through a contemporary exterior and sharp intelligence. Eyewear should smartly accessorize and comfortably complement their metropolitan lifestyle. The Ad Lib collection fulfils these essential needs with minimal or vintage-look frames, classic or trendy tones and unique design features. | Active individuals who look for high quality style and functional eyewear. | The CHARMANT Collection is a ready-to-wear range for an informal, contemporary lifestyle. With an appreciation for the traditional, the CHARMANT wearer seeks high quality, timeless products in a style they can trust. These men’s and women’s optical frames are expertly formed from initial design to the final product guaranteeing an attractive look to compliment every individual, status or occasion. | Style, creativity, intelligence and individuality are the hallmarks of the ELLE woman. She is a busy professional who likes to look attractive but not overstated. She is trendy - but not showy, sexy - but not gaudy. She is passionate about fashion and highly adventurous, but cleverly chooses what suits and fits her best ensuring that she always stands out from the crowd. The ELLE eyewear range by Charmant is inspired by the chic French heritage, urbane philosophy and style finesse of this illustrious fashion brand. |
| Description | ARISTAR is a top quality, well-priced range of men’s and women’s optical frames conceived of and realized by the expertise of the Charmant Group’s manufacturing headquarters.
A portmanteau of the phrase ‘A Rising Star’, the ARISTAR brand was created | Launched in 2010 Ad Lib is a design-led eyewear collection that offers comfort and quality to fashion and lifestyle-conscious urban men and women. Ad Lib implies spontaneity, and freedom of expression, attributes that inspire this select range. With | CFX, Concept Flex is a memory metal collection for active individuals. The collection offers the consumer a lightweight, better fitting frame that's comfortable yet durable. Small accidents that can cause standard frames to bend or break won't faze | CHARMANT-TITANIUM PERFECTION is the flagship eyewear collection carrying the name and sharing the development and history of the CHARMANT Group, the number one manufacturer and supplier of titanium eyewear in the world.
“Charmant” means enchanting, | ELLE hardly needs introducing as the world’s biggest selling fashion magazine with 23 million readers in over 60 countries. Founded in Europe in 1945, ELLE’s French parentage bestowed it with a high fashion pedigree while it embraced the originality |