| Target Group | The CHARMANT Collection is a ready-to-wear range for an informal, contemporary lifestyle. With an appreciation for the traditional, the CHARMANT wearer seeks high quality, timeless products in a style they can trust. These men’s and women’s optical frames are expertly formed from initial design to the final product guaranteeing an attractive look to compliment every individual, status or occasion. | The Ad Lib man or woman is informal but stylish. They are urban and up-to-date. Their look is a crafty combination of casual chic – a tailored designer jacket with high-end jeans and sports shoes maybe. Their originality and verve is expressed through a contemporary exterior and sharp intelligence. Eyewear should smartly accessorize and comfortably complement their metropolitan lifestyle. The Ad Lib collection fulfils these essential needs with minimal or vintage-look frames, classic or trendy tones and unique design features. | Active individuals who look for high quality style and functional eyewear. |
| Description | CHARMANT-TITANIUM PERFECTION is the flagship eyewear collection carrying the name and sharing the development and history of the CHARMANT Group, the number one manufacturer and supplier of titanium eyewear in the world.
“Charmant” means enchanting, | Launched in 2010 Ad Lib is a design-led eyewear collection that offers comfort and quality to fashion and lifestyle-conscious urban men and women. Ad Lib implies spontaneity, and freedom of expression, attributes that inspire this select range. With | CFX, Concept Flex is a memory metal collection for active individuals. The collection offers the consumer a lightweight, better fitting frame that's comfortable yet durable. Small accidents that can cause standard frames to bend or break won't faze |