| Target Group | Active individuals who look for high quality style and functional eyewear. | The Z collection is tailor-made for cultivated, affluent male consumers, who wish to underscore their stylish individuality and contemporary flair. An uncompromising, masculine approach to life is expressed by the wearer. | The Esprit eyewear collection from Charmant offers an array of design themes for the individual taste.
Collection: Contemporary modern styles for independent and self-confident men and women. Sleek and aesthetic design accentuate a composed personality and attitude.
Casual: Laid back chic is conveyed in classic shapes and subtle tones flattering every face. Ideal for an active but casual lifestyle whatever the age!
Young: Expressive and cutting edge frames with edgy design elements to catch the eye of fashion conscious youth. The up-to-date optical collection is considerate of the smaller face. | LineArt CHARMANT is the brand for women who expect nothing but the best and who intuitively express an authentic and original style. For smart, sophisticated women everywhere, LineArt CHARMANT is unique and exclusive. | According to Trussardi´s positioning as an Italian luxury and fashion brand with modern elegant design, the Trussardi customer is fashion conscious and quality seeking. Speaking to the urban dynamic metropolitans, the collection is the perfect fit for self confident, trendy classic casual connoisseurs who like understatement. With a high acknowledgment of craftsmanship, detailing and quality, this target group mixes different brands and styles in order to fuse them to their own personal style. |
| Description | CFX, Concept Flex is a memory metal collection for active individuals. The collection offers the consumer a lightweight, better fitting frame that's comfortable yet durable. Small accidents that can cause standard frames to bend or break won't faze | A New Eyewear Generation. CHARMANT Z is a top-of-the-range eyewear brand by the Charmant Group, the global specialist in high-value titanium eyewear.
Z - the last letter of the alphabet – is symbolic of the ultimate, the conclusive and the defining | Fashion Spirit - Esprit teams the spirit of life, freedom and joy with fresh, contemporary, casual chic making it one of the most beloved and best-selling lifestyle brands in the world. Founded in sunny California in the late 1960s, Esprit’s sassy, | Light and gentle of touch, LineArt is a CHARMANT Group signature range of eyewear which unites an airy elegance with an ultra-modern fashion statement. This exceptional fusion of technology and art is inspired by the beauty of music and the delicacy | Having started out as an accessories laboratory specialized in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house |