| Target Group | Active individuals who look for high quality style and functional eyewear. | Contemporary designs for teens, men and women who seek classic, timeless styling with a modern twist. This collection appeals to a broad range of consumers who want value from their frame. | The Z collection is tailor-made for cultivated, affluent male consumers, who wish to underscore their stylish individuality and contemporary flair. An uncompromising, masculine approach to life is expressed by the wearer. | The CHARMANT Collection is a ready-to-wear range for an informal, contemporary lifestyle. With an appreciation for the traditional, the CHARMANT wearer seeks high quality, timeless products in a style they can trust. These men’s and women’s optical frames are expertly formed from initial design to the final product guaranteeing an attractive look to compliment every individual, status or occasion. | Style, creativity, intelligence and individuality are the hallmarks of the ELLE woman. She is a busy professional who likes to look attractive but not overstated. She is trendy - but not showy, sexy - but not gaudy. She is passionate about fashion and highly adventurous, but cleverly chooses what suits and fits her best ensuring that she always stands out from the crowd. The ELLE eyewear range by Charmant is inspired by the chic French heritage, urbane philosophy and style finesse of this illustrious fashion brand. |
| Description | CFX, Concept Flex is a memory metal collection for active individuals. The collection offers the consumer a lightweight, better fitting frame that's comfortable yet durable. Small accidents that can cause standard frames to bend or break won't faze | ARISTAR is a top quality, well-priced range of men’s and women’s optical frames conceived of and realized by the expertise of the Charmant Group’s manufacturing headquarters.
A portmanteau of the phrase ‘A Rising Star’, the ARISTAR brand was created | A New Eyewear Generation. CHARMANT Z is a top-of-the-range eyewear brand by the Charmant Group, the global specialist in high-value titanium eyewear.
Z - the last letter of the alphabet – is symbolic of the ultimate, the conclusive and the defining | CHARMANT-TITANIUM PERFECTION is the flagship eyewear collection carrying the name and sharing the development and history of the CHARMANT Group, the number one manufacturer and supplier of titanium eyewear in the world.
“Charmant” means enchanting, | ELLE hardly needs introducing as the world’s biggest selling fashion magazine with 23 million readers in over 60 countries. Founded in Europe in 1945, ELLE’s French parentage bestowed it with a high fashion pedigree while it embraced the originality |