Charmant USA, Inc.

CompanyCharmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.
ItemARISTAR Eyeglass FramesADLIB Eyeglass FramesCFX, Concept Flex Eyeglass FramesCHARMANT Z Eyeglass FramesELLE Eyeglass Frames
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TypeOpticalOpticalOpticalOpticalSunwear; Optical
Target GroupContemporary designs for teens, men and women who seek classic, timeless styling with a modern twist. This collection appeals to a broad range of consumers who want value from their frame.The Ad Lib man or woman is informal but stylish. They are urban and up-to-date. Their look is a crafty combination of casual chic – a tailored designer jacket with high-end jeans and sports shoes maybe. Their originality and verve is expressed through a contemporary exterior and sharp intelligence. Eyewear should smartly accessorize and comfortably complement their metropolitan lifestyle. The Ad Lib collection fulfils these essential needs with minimal or vintage-look frames, classic or trendy tones and unique design features.Active individuals who look for high quality style and functional eyewear.The Z collection is tailor-made for cultivated, affluent male consumers, who wish to underscore their stylish individuality and contemporary flair. An uncompromising, masculine approach to life is expressed by the wearer.Style, creativity, intelligence and individuality are the hallmarks of the ELLE woman. She is a busy professional who likes to look attractive but not overstated. She is trendy - but not showy, sexy - but not gaudy. She is passionate about fashion and highly adventurous, but cleverly chooses what suits and fits her best ensuring that she always stands out from the crowd. The ELLE eyewear range by Charmant is inspired by the chic French heritage, urbane philosophy and style finesse of this illustrious fashion brand.
Frame MaterialInquireTitaniumCFX Memory MetalZ-Titanium; Titanium; Carbon FiberPlastic
DescriptionARISTAR is a top quality, well-priced range of men’s and women’s optical frames conceived of and realized by the expertise of the Charmant Group’s manufacturing headquarters.

A portmanteau of the phrase ‘A Rising Star’, the ARISTAR brand was created		Launched in 2010 Ad Lib is a design-led eyewear collection that offers comfort and quality to fashion and lifestyle-conscious urban men and women. Ad Lib implies spontaneity, and freedom of expression, attributes that inspire this select range. With CFX, Concept Flex is a memory metal collection for active individuals. The collection offers the consumer a lightweight, better fitting frame that's comfortable yet durable. Small accidents that can cause standard frames to bend or break won't fazeA New Eyewear Generation. CHARMANT Z is a top-of-the-range eyewear brand by the Charmant Group, the global specialist in high-value titanium eyewear.

Z - the last letter of the alphabet – is symbolic of the ultimate, the conclusive and the defining 		ELLE hardly needs introducing as the world’s biggest selling fashion magazine with 23 million readers in over 60 countries. Founded in Europe in 1945, ELLE’s French parentage bestowed it with a high fashion pedigree while it embraced the originality
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