PUMA’s early sporting heritage with innovations such as the first studded football shoe and achievements in legendary sporting events such as the 1936 Olympic Games were just a hint at the future promise of this prestigious and leading international sports brand. PUMA’s recent collaborations with stars including Usain Bolt or Freddie Ljungberg and involvement in events such as The Volvo Ocean Race or Formula 1 underscore the brand’s supremacy in modern sport marketing.
PUMA recognized the increasing popularity of sport in everyday life and was one of the first firms to officially forge a link and develop PUMA into the ultimate SportLifeStyle brand. PUMA footwear, clothing and accessories are a celebration of the SportLifeStyle blend of sport, lifestyle and fashion for an active and fun-filled life.
- PUMA Eyeglass Frames
- Charmant USA, Inc.
- Sunwear; Optical
- PUMA is for image-conscious city dwellers aged from 15 to 35 who seek out the PUMA brand for its fashion fused with sport approach. PUMA SportLifeStyle fans will adore wearing this range of excellently priced, in-your-face color combinations featuring the world class PUMA logo while at the same time, appreciating the level of comfort the frames provide. The PUMA eyewear range from Charmant is an expression of the PUMA tenets of cutting edge design, precision and aesthetics. With individuality an essential element in each style, a perfect fusion of sport, fashion and lifestyle is created.
- Memory Metal; Plastic