Allergan plc has launched a new online awareness campaign called #EyePic as part of its See America initiative, which will help raise money for the American Foundation for the Blind (AFB).
For the #EyePic social media campaign, Allergan has reportedly partnered with television star Milo Ventimiglia, professional football player Victor Cruz and actress Alexandra Daddario to engage with friends and family through entertaining video content and images. For every #EyePic posted, Allergan's See America campaign will reportedly donate $10 to AFB, up to $50,000.
To watch the videos and learn more about #EyePic, visit www.SeeAmerica.vision.
Click here to read the full press release.
Like what you read? Follow OptometryWeb to keep up with our latest articles, news and events. Plus, get special offers and more delivered to your inbox.