Etnia Barcelona Establishes Stronger Presence in the Americas with a
new, multifunction showroom in Miami’s up and coming Little Haiti Arts District
The North American subsidiary of independent Barcelona eyewear firm,
Etnia Barcelona, today announced the opening of a new, custom built multifunction showroom designed to offer customers an extensive immersion into the brand as well as facilitate a unique buying experience for American, Latin American and Canadian customers.
With nearly 5,000 square feet, the multifunction showroom features offices for regional leadership; a showroom allowing for effective sales and exposure to the brand’s unique selling proposition; and an expansive warehouse allowing for more efficient distribution across the Americas. Designed by Miami architecture studios KoDA Miami and Daniel Villa, AIA, the space has garnered architectural accolades with the 2016 Merit Award of Excellence for Unbuilt Work from AIA Miami and is the largest in size after the company’s Barcelona headquarters.
“Since acquiring full distribution of the brand in the Americas in 2015, Etnia Barcelona has been aggressive about driving growth in the Americas to parallel the company’s European market-share,” said Miquel Huguet, North American General Manager, Etnia Barcelona. “The opening of our new space in Miami allows us a strong gateway to the region and positions us as a strong contender in the eyewear category for customers looking for quality design and product.”
With a commitment to tapping into culture to influence the brand’s creative spirit, the location for the new facility was purposely chosen in Miami’s Little Haiti, one of the fastest growing business districts with deep roots to the city’s cultural landscape. The design and structure of the new multifunction showroom includes:
- Freestanding walls that will serve as canvases for local artists to help tell the brand story and live into Etnia Barcelona’s creative, stylistic freedom
- Offices for regional leadership and staff
- Flexible open floor plan that allows for collaboration, innovation and future growth
- Spacious and contemporary interior, inspired by the brand story of art, culture and design
- A display of the full current collection of Etnia Barcelona products, a total of over 1,000 different references
About Etnia Barcelona
Etnia Barcelona is an independent eyewear brand that has created an extensive range of colors, collections and designs for all whose expression goes beyond the canons of passing trends and fashions.The company comprises a team of enterprising young creatives whom, with the free stylistic brief afforded to them, have been able to create a clear identity for the brand, placing it at the leading edge of fashion, the arts and design. Etnia Barcelona keeps a tight end to end control of all the details of the process, from creation through to production.Because beauty is in the eye of the beholder.
About Kean Office for Design + Architecture (KoDA)
KoDAis an award-winning,multi-disciplinary design firm focused on seeking creative solutions to spatial and programmatic challenges. The architectural firm approaches each design with a sensitivity to context and sustainability while maintaining the integrity of their client’s program. There are no pre-conceived notions of style, form or materiality, but rather a careful evolution of a particular idea. For more information about how KoDA can design your next home, office space or interior, please visit
www.kodamiami.com
About Daniel Villa, AIA
Daniel Villa is a designer and architect who has practiced in Chicago, New England and South Florida and is currently located in the hip Purdy Avenue district of Miami Beach. His work is thoughtful, warm and modern; he and his talented team deliver high-value, high-impact projects by focusing on the client's needs and desires; he knows that no two projects are alike. Please say hi:
[email protected].