Vuarnet Announces the Opening of its First Paris Boutique
New York, NY – March 22, 2017 - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today the opening of the brand’s first boutique in the heart of Paris, at 28 rue Boissy d’Anglais. This location is significant to Vuarnet as it was at 28 rue Boissy d’Anglas that Roger Pouilloux, the optician who co-founded the brand with Jean Vuarnet and invented the legendary Skilynx lens, once had his studio.
The boutique’s design pays homage to Vuarnet’s roots with 1960’s inspired furniture, natural wood with blue, white and red details, and a Wall of Fame highlighting the brand’s illustrious ambassadors along with a who’s who of Vuarnet fans through the years. Vuarnet’s full collection is showcased in the shop including the brand’s iconic styles as well as the very latest designs such as the 60th anniversary limited edition Glacier 1957, the Edge, Swing and District collections. As a special offering, a capsule collection will be available exclusively at the boutique.
At the heart of the boutique is a special mineral glass lens presentation where shoppers can view Vuarnet’s entire range of mineral glass lenses and learn about their superior optical clarity, protection and durability. All Vuarnet styles can be fitted with prescription lenses on site.
In celebration of the brand’s 60th anniversary and the opening of the boutique, Vuarnet is launching the Vuarnet Love Days campaign in France to benefit Shades of Love. Shades of Love provides people living in conditions of extreme light such as the Himalayas, the Andes, and Siberia with sunglasses to protect against ocular lesions. For every pair of Vuarnet sunglasses purchased in France from April 6 thru July 31, 2017, Vuarnet will donate a pair to Shades of Love.
About Vuarnet USA
Founded in France in 1957 and relaunched in the US market in 2015, the legendary, French sunglass brand Vuarnet offers the highest-quality, sport-elegant sunglasses with the finest mineral lenses to deliver unparalleled protection, clarity, durability and style. The US offerings reflect both the brand's iconic heritage as well as contemporary trends including: sleek metal aviators, edgy cable temple sunglasses, glamorous lifestyle sunglasses, mirrored snow goggles, and styles designed specifically for an active lifestyle. www.vuarnet.com