Allergan plc recently launched its new Eyepowerment™ campaign urging Americans to talk to their doctor about their chronic dry eye symptoms, and unveiled award-winning actor and hip-hop artist Common as the newest face of its See America initiative.
Through the Eyepowerment campaign, Allergan reportedly aims to educate patients about their eye symptoms that may indicate Chronic Dry Eye disease, as well as empower them to talk to a doctor by highlighting game changers, trail blazers and statement makers that have inspired and empowered others to reach their full potential.
The campaign will reportedly include digital, social, television, print and public relations support, plus celebrity influencers to engage consumers. Join the Eyepowerment conversation by following @Eyepowerment on Twitter, using the hashtag #Eyepowerment, and visiting Eyepowerment.com.
Click here to read the full press release.
And Allergan recently unveiled a new video featuring award-winning actor and hip-hop artist Common for See America — the company's initiative to fight against preventable blindness in the U.S. The video reportedly urges Americans to "stand in the way of darkness" by fighting against vision loss and making their vision a priority.
To watch the video, visit seeamerica.vision.
Click here to read the full press release.
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