Think About Your Eyes Celebrates 2016 Results, Launches 2017 Advertising Campaign

National Think About Your Eyes Campaign Celebrates 2016 Results
Campaign surpasses expectations, predicts strong 2017.

Alexandria, VA (March 3, 2017) –Think About Your Eyes, is celebrating a momentous year after receiving final validated exam growth data for 2016, provided by The Vision Council’s VisionWatch market research team, confirming that more than 1.15 million exams can be attributed directly to Think About Your Eyes advertising – an increase from 828,000 in 2015. Furthermore, the patients who have taken action because of Think About Your Eyes continue to report a shorter exam cycle—from 24 months to 14 months for 2016—a 42% improvement.

These changes in behavior have led to significant industry growth: more than $494 million in clinical fees and eyewear revenue can be attributed to these exams, up from $320 million in 2015.

The campaign generated 1.3 billion consumer impressions through national advertising in 2016, earning the support of two leading industry media publishers as partners—Jobson Optical Group and First Vision Media Group—as well as Johnson & Johnson Vision Care, which joined the campaign as a leadership partner January 1. The campaign has also garnered the support of 37 state optometric associations to date.

Think About Your Eyes, now in its fifth year, is anticipating even stronger results for 2017. As was previously announced, the campaign will have an increased advertising presence, on the air for three quarters of the year—up from two quarters in previous years—and will focus on advertising that yields the highest awareness and results based on campaign research including television, internet radio and online ad placements.

For general campaign inquiries, or for industry members interested in becoming official Think About Your Eyes partners, please contact Jon Torrey, Think About Your Eyes Executive Director.

About VisionWatch
The Vision Council’s VisionWatch market research report is an ongoing study of a statistically balanced sample of 110,000+ U.S. adult residents, designed to be representative of the U.S. population 18 years of age and older. The structure of the sample is controlled to produce an un-weighted composition as close as possible to the desired final mix. Both demographic and psychographic weights are applied to assure that the final sample is statistically stable and representative.

About Think About Your Eyes
Think About Your Eyes is a national public awareness initiative in partnership with the American Optometric Association, focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include Alcon, The Vision Council, American Optometric Association, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, SPY, Hilco, Walman Optical, Transitions, Shamir, Chemistrie Eyewear, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision Care, First Vision Media Group, International Vision Expo, and Westgroupe. For more information, visit www.thinkaboutyoureyes.com.

Think About Your Eyes Launches 2017 Advertising Campaign
Increased budget yields new advertising opportunities

Alexandria, VA (February 9, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launches its 2017 national advertising campaign on Monday, February 13, with an increase in advertising budget and updated advertising placements.

Campaign advertisements will run for three quarters in 2017, up from two quarters in previous years. Thanks to increased funding from industry partners, including The Vision Council and the American Optometric Association, as well as the addition of Johnson & Johnson Vision Care as a leadership partner, media spending has increased by 60% in 2017.

Starting Monday, February 13, Think About Your Eyes ads will be seen or heard through the end of September. The ads include 15 million spots on podcasts and online audio (Pandora and Spotify), 14 million online video spots, and 6 million digital banner ads across 2,000 top websites like The New York Times and ESPN.

Broadcast ads will appear in primetime across 27 cable networks, including popular networks like USA, Comedy Central, and FX. For the first time ever, Think About Your Eyes ads will appear on broadcast networks, specifically ABC and NBC, during primetime programming and sporting events, including NBA and MLB games.

“2017 will be a momentous year for Think About Your Eyes,” said Jon Torrey, Executive Director. “Thanks to support from new partners, and increased support from existing partners, we’re able to continue to increase exams, improve the eye health of the American public, and grow the industry.”

The campaign has also announced a new milestone, with three million visitors to the campaign website since its launch. The site features a comprehensive practice locator tool where visitors can easily find local Think About Your Eyes eyecare providers from a database that now houses more than 19,000 participating providers.

For general campaign inquiries, or for industry members interested in becoming official Think About Your Eyes partners, please contact Jon Torrey.

About Think About Your Eyes
Think About Your Eyes is a national public awareness initiative in partnership with the American Optometric Association, focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include Alcon, The Vision Council, American Optometric Association, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, SPY, Hilco, Walman Optical, Transitions, Shamir, Chemistrie Eyewear, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision Care, First Vision Media Group, International Vision Expo, and Westgroupe. For more information, visit www.thinkaboutyoureyes.com.