MONDOTTICA ANNOUNCES NEW LICENSE: DUCATI
February 15th, 2017 – Mondottica International proudly announces the signing of a new global eyewear licence with Italian premium motorcycle brand Ducati. IMG, Ducati’s exclusive licensing agent, brokered the deal.
Founded in Bologna in 1926, Ducati represents a unique balance of tradition and innovation, perfectly harmonising an unparalleled motorsport pedigree and world-class technological innovation, with Italian artisanal craftsmanship and design.
According to Mondottica founder and CEO Michael Jardine, "No motorcycle brand has the inspired history of racing and performance that Ducati has, and we are excited to be associated with them. We will use the brand to redefine men's eyewear for years to come."
"We are very pleased with the partnership with Mondottica International, as it allows us to develop a dedicated line of glasses that boasts unmistakable Ducati style", comments Alessandro Cicognani, Ducati Licensing & Partnership Director.
The licence, which runs through to the end of 2022, is for full optical and sun products for the brand’s three collections: Ducati, Ducati Corse and Ducati Scrambler.
About Mondottica International
Mondottica is a true world citizen. From humble beginnings, the eyewear company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents. Holding the licenses for a wide range of lifestyle and fashion brands, namely Anna Sui, Cath Kidston, Christian Lacroix, Ducati, Hackett, Joules, Le Coq Sportif, Karen Millen, Maje, Marimekko, Pepe Jeans, Sandro, Ted Baker (worldwide except USA and Canada) and Zoobug, ensures Mondottica is ideally placed to cater to a broad demographic of style conscious consumers.
About Ducati
Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrates 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and SuperSport. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 Ducati delivered over 55,400 motorcycles to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.