PROFESSIONAL EYECARE RESOURCE CO-OPERATIVE ANNOUNCES PARTNERSHIP WITH VISION ASSOCIATES
New partnership offers members a turnkey solution for dispensing solutions West Covina, CALIF. – January 3, 2017 - Professional Eyecare Resource Co-operative (PERC) announced it has entered into a partnership with Vision Associates, a premier optical dispensary management company, in order to provide their members with the option of a “best in class” turnkey dispensary solution.
PERC is a nationwide group purchasing organization comprised of successful independent eyecare practices in the United States. In Dr. David Golden's words, "We started PERC to build business solutions that improve the independents ability to compete in a changing marketplace. PERC grew exponentially to be one of the largest doctor alliances in the country because members quickly realized the value of working collectively."
Dr. Golden sees many benefits to the partnership with Vision Associates. “Our doctor alliance group aligns perfectly both functionally and structurally with Vision Associates, an organization that’s also focused on improving independent eyecare providers’ (ECP) business. Vision Associates is led by industry veterans who have a proven track record to operating successful optical dispensaries and delivering a complete retail solution for those doctors who want to focus on the medical delivery portion of their practice.
Vision Associates is the national leader in optical dispensary management services. They offer turnkey optical dispensary management services to optometric and ophthalmic practices that allow eyecare practices to maximize the efficiency and profitability of their dispensaries. “As the nation’s leading and most trusted optical dispensary management firm, we work with eyecare practices across the country to create operational solutions that save time and grow profits,” said Joe Casorio, principal of Vision Associates. “This partnership with PERC will allow us to expand our services and help more ECPs around the country.”
Dr. Golden added, “By partnering with Vision Associates, our members will have proprietary access to the largest and most trusted optical dispensary management consulting firm in the country. By combining the purchasing power and supply chain capabilities of both PERC and Vision Associates, we’re able to create an offering for ECP’s that will be both profitable and compelling. It’s truly a win-win for everyone.”
For more information, visit percalliance.com or visionassociatesinc.com.
About PERC
The Professional Eyecare Resource Co-Operative (PERC) functions as a group purchasing organization (GPO) and is comprised of many of the most successful independent eyecare practices in the United States. Based in Southern California, members work together to achieve value for the group as a whole. PERC is free to join, and members are not subject to monthly or annual fees. The co-operative model aligns PERC member practices with the nation's leading suppliers to secure top-tier pricing and access to greater resources that are not available to individual practices. Not only do members get group buying power and other professional services, they also have access to a centralized frame distribution center whereby PERC buys branded and International exclusive brands in bulk and re-distributes them to their members with additional savings and efficiency. Additionally, members get private access to a collaborative website where they can leverage the experience, knowledge, and tools of their top-performing peers.
About Vision Associates
Vision Associates offers turnkey, customizable optical dispensary management and consulting services that allow eyecare practices to maintain ownership and control of their optical dispensaries while relieving them of the time and effort involved in their everyday position — all while increasing profitability. Founded in 1993 by licensed opticians Joe Casorio and Kurt Behrle with extensive optical management expertise, Vision Associates is uniquely qualified to understand and meet the challenges facing today’s eyecare practitioners. Our principals, director of operations and regional managers are highly accredited veterans of the optical industry and are often asked to speak at ophthalmic and optometric conferences throughout the country.
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WESTGROUPE LAUNCHES NEW 2017 MERCHANDISING PROGRAM FOR FYSH UK
WestGroupe is excited to introduce the new 2017 merchandising and point of sale material for FYSH UK. Designed with the essence of the brand in mind - a collection dedicated to fashionable and confident women who embrace their own spirit through an original style – the new program offers great in-store presence and, when used to showcase the optical collections, will have high visual impact at store level.
The 2017 FYSH UK merchandising program reflects the fun, colorful spirit of the FYSH UK brand. The 5-piece collection is comprised of a 4-piece display with a swivel panel, a 1-piece display, a display tray, a name plate and a tilting mirror. Constructed from high density cardboard, each element is lightweight yet durable and eco-friendly. A glossy tone-on-tone pattern applied to a bold fuchsia background creates visual impact while the white logo is crisp and clean. The 5 pieces can be used together to create a high impact FYSH UK section or separately to discreetly highlight the brand.
“We are always looking for ways to improve our products to respond to the market’s needs and our merchandising materials are no exception,” says Beverly Suliteanu, WestGroupe Vice President of Product Development. “When creating the new merchandising program, we took into consideration the fact that our customers were looking for displays that were less bulky but were still sturdy and attractive. We also looked at the feasibility of using sustainable and eco-friendly materials, which is a big concern in today’s world. With all of this in mind, we came up with displays that are recyclable, functional and represent the essence of the FYSH UK brand.”
FYSH UK is produced by WestGroupe; for more information please visit www.fyshuk.com or www.westgroupe.com. For more information about the new displays, please contact [email protected]