Save the Date: Transitions ® lenses to be featured on Project Runway
Show to air on Lifetime on Thursday, Sept. 29 at 9 p.m. EST
LAS VEGAS, September 15, 2016 – This Fall, the adaptive lens technology of Transitions® lenses will be making its debut on one of the most well-known fashion runways in America. Airing on Thursday, Sept. 29 at 9 p.m. EST, Transitions lenses will be featured in a design challenge on Lifetime’s “Project Runway.”
As an authentic wearer of Transitions ® Signature ® lenses, Tim Gunn, Emmy winning co-host and mentor for “Project Runway,” will be able to offer personal thoughts on the lenses to the season’s contestants. The winner of the challenge will appear with their design in an exclusive Transitions lenses spread in Marie Claire Magazine.
“Through this collaboration we will be able to reach the tremendous fan base that Project Runway has and show people of all ages how Transitions lenses can fit within their personal style or how pairing them with the right frames can even make their look,” said Patience Cook, director, North America marketing, Transitions Optical. “We encourage the industry to tune in on September 29 and help us celebrate the show putting a spotlight on Transitions lenses and eyeglasses as a major style accessory overall.”
About Transitions Optical
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new Project Runway standards of advanced performance to provide ever increasing visual comfort and UV protection. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions lenses, visit Transitions.com or TransitionsPRO.com.
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Sky Sight Vision, Inc., an Oklahoma company, is offering a specialized tinting service to Eyecare Professionals. This company has developed a tri-tinted pattern for sunglasses that reduces glare and improves viewing between contrasting scenes. Originally designed to help jet pilots clearly see the instrument panel, this design works for vehicle and heavy equipment operators who experience glare or have difficulty seeing the dashboard or instrumental panel.
Under stark lighting conditions, the far field illumination can be between 100 and 1,000 times brighter than the instrument panel. For a person who experiences glare, the glare can be as bright as the instruments. Most of the tri-tinted lens is darkly tinted between 15% and 25% transmittance to reduce unwanted bright light and create comfortable viewing in the far field-of-vision. The area for viewing the dashboard or instrument panel is typically clear because of low illumination. The area on the lens for reading is generally between 30% and 50% transmittance-half that of the dark tint density because reading material is usually brighter than the instrument panel but not as bright as the far field-of-vision. The density of the tinted areas can also be user-specified.
This tint pattern can be applied to a variety of lens styles and materials. For more information, visit www.skysight.com or email [email protected].
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VISION EASE Unveils Line of “No Compromise,” High-performance Photochromic Lenses
Lenses are Clearer, Darker and Faster than Competition
LAS VEGAS (September 15, 2016) – VISION EASE, a global ophthalmic lens marketer and manufacturer, has launched a new line of photochromic lenses at the 2016 Vision Expo West in Las Vegas. The new VISION EASE Photochromic Lens line offers faster activation and fadeback in addition to providing clearer indoor and darker outdoor performances than other photochromic lenses currently on the market.
“In the past, consumers had to compromise comfort and convenience when they purchased photochromic lenses,” said Grady Lenski, Chief Marketing Officer at VISION EASE. “However, that’s all changed now as we’ve developed a photochromic lens that outperforms the national brand at every turn,” he added.
In internal light transmission tests conducted by VISION EASE, the new photochromic lenses are 2.5% clearer indoors than the national brand* and 7.3% darker outdoors.*** The lenses also present a faster activation (27%) than the national brand** as well as a quicker fadeback (44%).**
“Our new photochromic lenses can change as fast as our busy lives do,” said Lenski. “Whether you’re coming inside after being in the bright sun or stepping out from the subway into daylight, you don’t have to wait for your lenses to keep up with you anymore,” he added.
The new VISION EASE photochromic lenses block 91% of blue light outdoors and 43% of blue light indoors. Additionally, the lenses contain an improved true gray color. Upcoming availability of numerous polycarbonate gray styles include: SFSV, A SFSV, D28 Bifocal, D35 Bifocal, 7x28 Trifocal and a decentered Novel Progressive.
About VISION EASE
VISION EASE is a global ophthalmic lens marketer and manufacturer whose solutions empower individuals, businesses and society to be their best. The first to offer lenses that are now industry standards – including lightweight polycarbonate prescription lenses and sunglass lenses that filter high energy visible light – VISION EASE is a trusted partner to independent opticians, optometrists and ophthalmologists, and retail chains throughout the world. For more information, visit www.visionease.com.
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HOYA Vision Care Expands New Media Optics Portfolio with Launch of Three New Designs – iD Space, Screen and Zoom
LEWISVILLE, TEXAS, (September 19, 2016) Ally of the Independent eye care professional, HOYA Vision Care, announced the expansion of their New Media Optics portfolio with the iD Space, Screen and Zoom. The three new free form lens designs using HOYA’s patented Integrated Double Surface Design (IDSD) bridges the gap between technology and experience.
“The sooner we accept that the computer pair is the primary pair, the sooner independent practices can benefit from new lens technology and use it as a brand differentiator,” said Barney Dougher, President of HOYA Vision Care Americas. He continued, “The mission for our New Media Optics portfolio is to move independent practices from the computer pair as second pair mentality and to use iD Space, Screen and Zoom to maximize the comfort of their patients during the most stressful part of their day – work!”
Our vision is optimized when our eyes work together, yet most practitioners observe the majority of prescriptions see a power difference between the right and left eyes. A key feature of the iD Space, Screen and Zoom designs is HOYA’s patented Binocular Hamonization TechnologyTM which performs individual calculations, ensuring the correction is appropriate at each point of the lens and exactly measured according to the needs of each eye. In today’s screen‐based society, both at work and home, many people even with mild cases of anisometropia can benefit from binocular harmonization due to so much near demand on their visual system.
“What we’re really talking about is comfort,” said Dr. Thomas Gosling, owner of a private practice in Colorado and member of HOYA’s advisory panel, he continued, “I see patients all day who are suffering from the chronic, annoying effects of Digital Eye Strain. Their accommodative systems are working overtime. What I love about HOYA’s New Media Optics portfolio is how it completely covers my patients’ needs. Our kids, young adults and pre‐presbyopes benefit from Sync, we have Tact for progressive wearers, BluTech material, Sensity light reactive lenses and Recharge treatment to mitigate the effects of blue light. And now with iD Space, Screen and Zoom we can offer incredible customization for the individual’s working conditions. Now I have every tool to ensure my patients are comfortable.”
Digital Eye Strain is the most common computer‐related repetitive strain injury, surpassing carpal tunnel syndrome and tendonitis. Vision and the accommodative system are under appreciated and accounted for in the ergonomics of most people’s work space leading to discomfort, disability and lower productivity. iD Space, Screen and Zoom have customizable fitting values to ensure each individual’s work space is part of the lens design.
Official launch of iD Space, Screen and Zoom took place at Vision Expo West. Representatives will be able to offer demonstrations, more details and free fits. Contact your local HOYA Territory Sales Manager to schedule a New Media Optics lunch and learn today.
About Hoya Corporation
Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide.
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CLX announces system integration with Ocuco’s practice management software Acuitas
(ST.LOUIS, Mo., August 17, 2016) – CLX, a contact lens ordering, managing and marketing system, has recently integrated with Ocuco’s practice management software Acuitas, a management solution that has recently been rolled out in the U.S. CLX streamlines the way Acuitas users order contact lenses for their patients by providing single order entry capability, key metrics and profitability management, and marketing solutions.
“Previously, our staff had to enter all contact lens orders into our practice management system and then call, email or fax those orders to our distributor,” said John Abbate, COO of Wing Eyecare, a 15-location practice out of Cincinnati. “With this integration between Acuitas and CLX, we have been able to avoid double-entry of all contact lens orders, which has helped us reduce errors and make the entire contact lens ordering process practically seamless.”
CLX also offers users turnkey marketing solutions designed to retain patients and increase revenues for the practice.
“Aside from ordering and managing their contact lens data, CLX users like Wing Eyecare have access to My CL Reorder, an automated text and email notification system that tells patients when they’re due to reorder,” said CLX product manager Jeremy Bono. “With My CL Reorder, patients are provided with a personalized link on your practice’s website, which deters the patient from ordering from an online retailer.”
“Between the efficiency of ordering and the revenue-enhancing marketing solutions, the Acuitas/CLX integration is clearly one of the best advances we’ve seen in our software in the past year,” said Abbate.
CLX is integrated with five of the leading eye care practice management systems. Please see complete list of partners here. To learn more about CLX, visit the CLX Lounge at Vision Expo West in the Venetian Congress Center – Murano #3303 between 8 AM – 4 PM on September 15-16.
About the CLX System:
CLX System is a cloud-based management platform specifically designed to improve the efficiency and accuracy of contact lens administration as well as to provide valuable data and robust metrics reporting. The CLX System has remained the industry-leading contact lens management portal since its development in 2005. To learn more, please visit www.CLXsystem.com. For more information, please contact CLX Product Manager Jeremy Bono at [email protected] or (314) 743-0781 x2339.