Primary Eyecare Network Offering Seven Educational Events in September
ALAMEDA, Calif. (August 16, 2016) – Primary Eyecare Network (PEN), a division of ABB OPTICAL GROUP, is pleased to offer eye care practitioners seven educational opportunities this September.
PEN's schedule includes:
Title: HIPAA Review for 2016
Date: September 7
Time: 12:30 to 1:30 p.m. PDT
Location: Webinar
Cost: Free for PEN members; $15 for non-members
About: Led by certified professional coder Ann Bina of CS Eye, an optical billing and compliance firm, this webinar will review current HIPPA requirements, provide an update on audit findings, and outline the training required by providers and their staff.
Title: Legends of the Posterior Segment
Date: September 7 / September 8
Time: 6 to 9 p.m. / 9 a.m. to 12 p.m.
Location: 2200 Front S, Sacramento, Calif. / 1401 N Shoreline Blvd, Mountain View, Calif.
Cost: Free
About: Led by Blair Lonsberry, OD, on September 7 in Sacramento from 6 to 9 p.m., and again on September 8 in Mountain View from 9 a.m. to 12 p.m., this presentation will use the latest interactive technology in conjunction with other diagnostic tools to review a wide variety of common posterior segment conditions in a case-based format. The class is approved by the Council on Optometric Practitioner Education (COPE) for two hours of continuing education credit.
Title: Art of Retailing
Date: September 14
Time: 12:30 to 1:30 p.m. PST
Location: Webinar
Cost: Free for PEN members; $15 for non-members
About: Presented by Alessandro Baronti of Luxottica, a global leader in the design, manufacture and distribution of luxury eyewear, this webinar will focus on how to capture consumers' attention, engage customers on an emotional level, and create a unique shopping experience to increase sales.
Title: Confidence in Selling
Date: September 15
Time: 9 a.m. to 12 p.m.
Location: 100 W Glenoaks Blvd, Glendale, Calif.
Cost: $95 per person for PEN members; $120 per person for non-members
About: Led by Mary Schmidt, an American Board of Opticianry certified optician (ABOC) and certified paraoptometric (CPO), this workshop will teach participants techniques to confidently sell products and services. The course is approved by the American Board of Opticianry (ABO) for two hours of continuing education credits.
Title: Lens Selection without Guesswork
Date: September 15
Time: 1 p.m. to 3 p.m.
Location: 100 W Glenoaks Blvd, Glendale, Calif.
Cost: $95 per person for PEN members; $120 per person for non-members
About: Also led by Mary Schmidt, ABOC, CPO, this engaging workshop will focus on how to choose the perfect lens for every patient's needs. The course is ABO-approved for two hours of continuing education credits.
Title: Firing Employees
Date: September 21
Time: 12:30 p.m. to 1:30 p.m. PST
Location: Webinar
Cost: Free for PEN members; $15 per person for non-members
About: Led by human resources expert Kathy Kennady of JMA, a professional employer organization for small-to-medium sized businesses, this webinar will cover the meaning of at-will employment and employee rights.
To register for these events or for more information, visit PrimaryEye.net or e-mail [email protected].
About Primary Eyecare Network (PEN):
Founded in 1984 by a group of private optometrists, Primary Eyecare Network is a division of ABB OPTICAL GROUP focused on enhancing the independent professional optometrist's ability to compete in a rapidly changing marketplace. This includes providing favorable purchasing arrangements, business management and marketing support, quality educational programs for practitioners and staff, medical billing services, and other support services provided by PEN's knowledgeable and experienced staff. "Like" Primary Eyecare Network on Facebook at Facebook.com/PrimaryEyecareNetwork or follow @PrimaryEye on Twitter. For more information, visit PrimaryEye.net.