Earlier this week, the National Optometric Association (NOA) and Transitions Optical, Inc., announced they had entered into a national partnership to help further advance the eye health of ethnic minority populations.
To kick off the partnership, Transitions will participate in the 2016 NOA Annual Convention, July 6-10, 2016, in Chicago, by co-hosting a “Multicultural Millennial Matters” panel on July 7th. The panel will explore the needs of today's multicultural Millennial patients by tackling key topics such as unique eye health needs, fashion trends and marketing tips.
Additionally, NOA will co-brand Transitions' "What to Expect" brochure series that features information and statistics relevant to the largest and fastest-growing ethnic groups in the U.S. Brochures topics include Adult Eyes, Kids Eyes, African American Eyes, and Hispanic Eyes (English and Spanish). The brochures are available online through NOA's website or can be ordered free-of-charge through MyMulticulturalToolkit.com.
Click here to read the full press release
Source: National Optometric Association