Red Dot Award for Titan Minimal Art Pulse
The eighth award for Silhouette’s iconic eyewear
With the release of Titan Minimal Art Pulse in March 2016, Silhouette aimed to celebrate the success of its iconic glasses with a vibrant update. More than 10 million Titan Minimal Art frames have been sold worldwide since its launch in 1999, proving that this innovative style is at the forefront of rimless eyewear. The new TMA Pulse design, with its six vivid color options and six unique shapes, gives the well-known frame a fresh personality, along with a touch more youthfulness.
Expanding on this exciting celebration, Silhouette is pleased to announce that TMA Pulse has received the “Red Dot Award: Product Design 2016.” This prestigious award is given by an expert design panel, and criteria includes categories such as degree of innovation, formal quality, functionality and longevity of the product. Over 5,200 products, from 57 countries were considered by the jury this year.
This is the fourth time that Silhouette has been awarded the Red Dot Award, and this is the eighth overall design award for the iconic Titan Minimal Art.
Silhouette
What began in 1964 with a vision – eyewear as an accessory – has today become the world's leading brand in lightweight quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is produced in Austria with a great love of detail, crafted mostly by hand in an individualized design using only the best materials and state-of-the-art technologies and exported to 100 countries across the globe. In 1999, Silhouette revolutionized the world of eyewear with Titan Minimal Art weighing just 1.8 grams, with no rims, screws or hinges. Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has traveled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business and politics.