Johnson & Johnson Vision Care, Inc. (J&J) recently announced it was discontinuing its Unilateral Pricing Policy (UPP) and putting in its place new programs to help support the needs of patients, doctors and customers.
According to J&J, the new approach includes category growth initiatives, and a rewards program that is simple and convenient for both patients and ECPs as it allows patients to submit for savings before they leave their ECP's office.
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Source: Johnson & Johnson Vision Care, Inc.