| Target Group | According to Trussardi´s positioning as an Italian luxury and fashion brand with modern elegant design, the Trussardi customer is fashion conscious and quality seeking. Speaking to the urban dynamic metropolitans, the collection is the perfect fit for self confident, trendy classic casual connoisseurs who like understatement. With a high acknowledgment of craftsmanship, detailing and quality, this target group mixes different brands and styles in order to fuse them to their own personal style. | Contemporary designs for teens, men and women who seek classic, timeless styling with a modern twist. This collection appeals to a broad range of consumers who want value from their frame. | The CHARMANT Collection is a ready-to-wear range for an informal, contemporary lifestyle. With an appreciation for the traditional, the CHARMANT wearer seeks high quality, timeless products in a style they can trust. These men’s and women’s optical frames are expertly formed from initial design to the final product guaranteeing an attractive look to compliment every individual, status or occasion. | The Esprit eyewear collection from Charmant offers an array of design themes for the individual taste.
Collection: Contemporary modern styles for independent and self-confident men and women. Sleek and aesthetic design accentuate a composed personality and attitude.
Casual: Laid back chic is conveyed in classic shapes and subtle tones flattering every face. Ideal for an active but casual lifestyle whatever the age!
Young: Expressive and cutting edge frames with edgy design elements to catch the eye of fashion conscious youth. The up-to-date optical collection is considerate of the smaller face. | PUMA is for image-conscious city dwellers aged from 15 to 35 who seek out the PUMA brand for its fashion fused with sport approach. PUMA SportLifeStyle fans will adore wearing this range of excellently priced, in-your-face color combinations featuring the world class PUMA logo while at the same time, appreciating the level of comfort the frames provide. The PUMA eyewear range from Charmant is an expression of the PUMA tenets of cutting edge design, precision and aesthetics. With individuality an essential element in each style, a perfect fusion of sport, fashion and lifestyle is created. |
| Description | Having started out as an accessories laboratory specialized in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house | ARISTAR is a top quality, well-priced range of men’s and women’s optical frames conceived of and realized by the expertise of the Charmant Group’s manufacturing headquarters.
A portmanteau of the phrase ‘A Rising Star’, the ARISTAR brand was created | CHARMANT-TITANIUM PERFECTION is the flagship eyewear collection carrying the name and sharing the development and history of the CHARMANT Group, the number one manufacturer and supplier of titanium eyewear in the world.
“Charmant” means enchanting, | Fashion Spirit - Esprit teams the spirit of life, freedom and joy with fresh, contemporary, casual chic making it one of the most beloved and best-selling lifestyle brands in the world. Founded in sunny California in the late 1960s, Esprit’s sassy, | PUMA’s early sporting heritage with innovations such as the first studded football shoe and achievements in legendary sporting events such as the 1936 Olympic Games were just a hint at the future promise of this prestigious and leading international |