| Target Group | The Z collection is tailor-made for cultivated, affluent male consumers, who wish to underscore their stylish individuality and contemporary flair. An uncompromising, masculine approach to life is expressed by the wearer. | The CHARMANT Collection is a ready-to-wear range for an informal, contemporary lifestyle. With an appreciation for the traditional, the CHARMANT wearer seeks high quality, timeless products in a style they can trust. These men’s and women’s optical frames are expertly formed from initial design to the final product guaranteeing an attractive look to compliment every individual, status or occasion. | LineArt CHARMANT is the brand for women who expect nothing but the best and who intuitively express an authentic and original style. For smart, sophisticated women everywhere, LineArt CHARMANT is unique and exclusive. | PUMA is for image-conscious city dwellers aged from 15 to 35 who seek out the PUMA brand for its fashion fused with sport approach. PUMA SportLifeStyle fans will adore wearing this range of excellently priced, in-your-face color combinations featuring the world class PUMA logo while at the same time, appreciating the level of comfort the frames provide. The PUMA eyewear range from Charmant is an expression of the PUMA tenets of cutting edge design, precision and aesthetics. With individuality an essential element in each style, a perfect fusion of sport, fashion and lifestyle is created. | According to Trussardi´s positioning as an Italian luxury and fashion brand with modern elegant design, the Trussardi customer is fashion conscious and quality seeking. Speaking to the urban dynamic metropolitans, the collection is the perfect fit for self confident, trendy classic casual connoisseurs who like understatement. With a high acknowledgment of craftsmanship, detailing and quality, this target group mixes different brands and styles in order to fuse them to their own personal style. |
| Description | A New Eyewear Generation. CHARMANT Z is a top-of-the-range eyewear brand by the Charmant Group, the global specialist in high-value titanium eyewear.
Z - the last letter of the alphabet – is symbolic of the ultimate, the conclusive and the defining | CHARMANT-TITANIUM PERFECTION is the flagship eyewear collection carrying the name and sharing the development and history of the CHARMANT Group, the number one manufacturer and supplier of titanium eyewear in the world.
“Charmant” means enchanting, | Light and gentle of touch, LineArt is a CHARMANT Group signature range of eyewear which unites an airy elegance with an ultra-modern fashion statement. This exceptional fusion of technology and art is inspired by the beauty of music and the delicacy | PUMA’s early sporting heritage with innovations such as the first studded football shoe and achievements in legendary sporting events such as the 1936 Olympic Games were just a hint at the future promise of this prestigious and leading international | Having started out as an accessories laboratory specialized in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house |