| Target Group | PUMA is for image-conscious city dwellers aged from 15 to 35 who seek out the PUMA brand for its fashion fused with sport approach. PUMA SportLifeStyle fans will adore wearing this range of excellently priced, in-your-face color combinations featuring the world class PUMA logo while at the same time, appreciating the level of comfort the frames provide. The PUMA eyewear range from Charmant is an expression of the PUMA tenets of cutting edge design, precision and aesthetics. With individuality an essential element in each style, a perfect fusion of sport, fashion and lifestyle is created. | The Ad Lib man or woman is informal but stylish. They are urban and up-to-date. Their look is a crafty combination of casual chic – a tailored designer jacket with high-end jeans and sports shoes maybe. Their originality and verve is expressed through a contemporary exterior and sharp intelligence. Eyewear should smartly accessorize and comfortably complement their metropolitan lifestyle. The Ad Lib collection fulfils these essential needs with minimal or vintage-look frames, classic or trendy tones and unique design features. | The Z collection is tailor-made for cultivated, affluent male consumers, who wish to underscore their stylish individuality and contemporary flair. An uncompromising, masculine approach to life is expressed by the wearer. | LineArt CHARMANT is the brand for women who expect nothing but the best and who intuitively express an authentic and original style. For smart, sophisticated women everywhere, LineArt CHARMANT is unique and exclusive. | According to Trussardi´s positioning as an Italian luxury and fashion brand with modern elegant design, the Trussardi customer is fashion conscious and quality seeking. Speaking to the urban dynamic metropolitans, the collection is the perfect fit for self confident, trendy classic casual connoisseurs who like understatement. With a high acknowledgment of craftsmanship, detailing and quality, this target group mixes different brands and styles in order to fuse them to their own personal style. |
| Description | PUMA’s early sporting heritage with innovations such as the first studded football shoe and achievements in legendary sporting events such as the 1936 Olympic Games were just a hint at the future promise of this prestigious and leading international | Launched in 2010 Ad Lib is a design-led eyewear collection that offers comfort and quality to fashion and lifestyle-conscious urban men and women. Ad Lib implies spontaneity, and freedom of expression, attributes that inspire this select range. With | A New Eyewear Generation. CHARMANT Z is a top-of-the-range eyewear brand by the Charmant Group, the global specialist in high-value titanium eyewear.
Z - the last letter of the alphabet – is symbolic of the ultimate, the conclusive and the defining | Light and gentle of touch, LineArt is a CHARMANT Group signature range of eyewear which unites an airy elegance with an ultra-modern fashion statement. This exceptional fusion of technology and art is inspired by the beauty of music and the delicacy | Having started out as an accessories laboratory specialized in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house |