Charmant USA, Inc.

CompanyCharmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.
ItemTrussardi Eyeglass FramesARISTAR Eyeglass FramesCFX, Concept Flex Eyeglass FramesELLE Eyeglass FramesEsprit Eyeglass Frames
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TypeSunwear; OpticalOpticalOpticalSunwear; OpticalSunwear; Optical; Kids
Target GroupAccording to Trussardi´s positioning as an Italian luxury and fashion brand with modern elegant design, the Trussardi customer is fashion conscious and quality seeking. Speaking to the urban dynamic metropolitans, the collection is the perfect fit for self confident, trendy classic casual connoisseurs who like understatement. With a high acknowledgment of craftsmanship, detailing and quality, this target group mixes different brands and styles in order to fuse them to their own personal style.Contemporary designs for teens, men and women who seek classic, timeless styling with a modern twist. This collection appeals to a broad range of consumers who want value from their frame.Active individuals who look for high quality style and functional eyewear.Style, creativity, intelligence and individuality are the hallmarks of the ELLE woman. She is a busy professional who likes to look attractive but not overstated. She is trendy - but not showy, sexy - but not gaudy. She is passionate about fashion and highly adventurous, but cleverly chooses what suits and fits her best ensuring that she always stands out from the crowd. The ELLE eyewear range by Charmant is inspired by the chic French heritage, urbane philosophy and style finesse of this illustrious fashion brand.The Esprit eyewear collection from Charmant offers an array of design themes for the individual taste.

Collection: Contemporary modern styles for independent and self-confident men and women. Sleek and aesthetic design accentuate a composed personality and attitude.

Casual: Laid back chic is conveyed in classic shapes and subtle tones flattering every face. Ideal for an active but casual lifestyle whatever the age!

Young: Expressive and cutting edge frames with edgy design elements to catch the eye of fashion conscious youth. The up-to-date optical collection is considerate of the smaller face.
Frame MaterialAcetate; Metal; LeatherInquireCFX Memory MetalPlasticPlastic
DescriptionHaving started out as an accessories laboratory specialized in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house ARISTAR is a top quality, well-priced range of men’s and women’s optical frames conceived of and realized by the expertise of the Charmant Group’s manufacturing headquarters.

A portmanteau of the phrase ‘A Rising Star’, the ARISTAR brand was created
CFX, Concept Flex is a memory metal collection for active individuals. The collection offers the consumer a lightweight, better fitting frame that's comfortable yet durable. Small accidents that can cause standard frames to bend or break won't fazeELLE hardly needs introducing as the world’s biggest selling fashion magazine with 23 million readers in over 60 countries. Founded in Europe in 1945, ELLE’s French parentage bestowed it with a high fashion pedigree while it embraced the originalityFashion Spirit - Esprit teams the spirit of life, freedom and joy with fresh, contemporary, casual chic making it one of the most beloved and best-selling lifestyle brands in the world. Founded in sunny California in the late 1960s, Esprit’s sassy,
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