Charmant USA, Inc.

CompanyCharmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.
ItemCHARMANT Z Eyeglass FramesCFX, Concept Flex Eyeglass FramesCHARMANT-TITANIUM PERFECTION Eyeglass FramesELLE Eyeglass FramesTrussardi Eyeglass Frames
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TypeOpticalOpticalOpticalSunwear; OpticalSunwear; Optical
Target GroupThe Z collection is tailor-made for cultivated, affluent male consumers, who wish to underscore their stylish individuality and contemporary flair. An uncompromising, masculine approach to life is expressed by the wearer.Active individuals who look for high quality style and functional eyewear.The CHARMANT Collection is a ready-to-wear range for an informal, contemporary lifestyle. With an appreciation for the traditional, the CHARMANT wearer seeks high quality, timeless products in a style they can trust. These men’s and women’s optical frames are expertly formed from initial design to the final product guaranteeing an attractive look to compliment every individual, status or occasion.Style, creativity, intelligence and individuality are the hallmarks of the ELLE woman. She is a busy professional who likes to look attractive but not overstated. She is trendy - but not showy, sexy - but not gaudy. She is passionate about fashion and highly adventurous, but cleverly chooses what suits and fits her best ensuring that she always stands out from the crowd. The ELLE eyewear range by Charmant is inspired by the chic French heritage, urbane philosophy and style finesse of this illustrious fashion brand.According to Trussardi´s positioning as an Italian luxury and fashion brand with modern elegant design, the Trussardi customer is fashion conscious and quality seeking. Speaking to the urban dynamic metropolitans, the collection is the perfect fit for self confident, trendy classic casual connoisseurs who like understatement. With a high acknowledgment of craftsmanship, detailing and quality, this target group mixes different brands and styles in order to fuse them to their own personal style.
Frame MaterialZ-Titanium; Titanium; Carbon FiberCFX Memory MetalTitaniumPlasticAcetate; Metal; Leather
DescriptionA New Eyewear Generation. CHARMANT Z is a top-of-the-range eyewear brand by the Charmant Group, the global specialist in high-value titanium eyewear.

Z - the last letter of the alphabet – is symbolic of the ultimate, the conclusive and the defining
CFX, Concept Flex is a memory metal collection for active individuals. The collection offers the consumer a lightweight, better fitting frame that's comfortable yet durable. Small accidents that can cause standard frames to bend or break won't fazeCHARMANT-TITANIUM PERFECTION is the flagship eyewear collection carrying the name and sharing the development and history of the CHARMANT Group, the number one manufacturer and supplier of titanium eyewear in the world.

“Charmant” means enchanting,
ELLE hardly needs introducing as the world’s biggest selling fashion magazine with 23 million readers in over 60 countries. Founded in Europe in 1945, ELLE’s French parentage bestowed it with a high fashion pedigree while it embraced the originalityHaving started out as an accessories laboratory specialized in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house
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