Charmant USA, Inc.

CompanyCharmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.Charmant USA, Inc.
ItemADLIB Eyeglass FramesCFX, Concept Flex Eyeglass FramesCHARMANT-TITANIUM PERFECTION Eyeglass FramesLineArt Eyeglass FramesPUMA Eyeglass Frames
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TypeOpticalOpticalOpticalOpticalSunwear; Optical
Target GroupThe Ad Lib man or woman is informal but stylish. They are urban and up-to-date. Their look is a crafty combination of casual chic – a tailored designer jacket with high-end jeans and sports shoes maybe. Their originality and verve is expressed through a contemporary exterior and sharp intelligence. Eyewear should smartly accessorize and comfortably complement their metropolitan lifestyle. The Ad Lib collection fulfils these essential needs with minimal or vintage-look frames, classic or trendy tones and unique design features.Active individuals who look for high quality style and functional eyewear.The CHARMANT Collection is a ready-to-wear range for an informal, contemporary lifestyle. With an appreciation for the traditional, the CHARMANT wearer seeks high quality, timeless products in a style they can trust. These men’s and women’s optical frames are expertly formed from initial design to the final product guaranteeing an attractive look to compliment every individual, status or occasion.LineArt CHARMANT is the brand for women who expect nothing but the best and who intuitively express an authentic and original style. For smart, sophisticated women everywhere, LineArt CHARMANT is unique and exclusive.PUMA is for image-conscious city dwellers aged from 15 to 35 who seek out the PUMA brand for its fashion fused with sport approach. PUMA SportLifeStyle fans will adore wearing this range of excellently priced, in-your-face color combinations featuring the world class PUMA logo while at the same time, appreciating the level of comfort the frames provide. The PUMA eyewear range from Charmant is an expression of the PUMA tenets of cutting edge design, precision and aesthetics. With individuality an essential element in each style, a perfect fusion of sport, fashion and lifestyle is created.
Frame MaterialTitaniumCFX Memory MetalTitaniumInquireMemory Metal; Plastic
DescriptionLaunched in 2010 Ad Lib is a design-led eyewear collection that offers comfort and quality to fashion and lifestyle-conscious urban men and women. Ad Lib implies spontaneity, and freedom of expression, attributes that inspire this select range. With CFX, Concept Flex is a memory metal collection for active individuals. The collection offers the consumer a lightweight, better fitting frame that's comfortable yet durable. Small accidents that can cause standard frames to bend or break won't fazeCHARMANT-TITANIUM PERFECTION is the flagship eyewear collection carrying the name and sharing the development and history of the CHARMANT Group, the number one manufacturer and supplier of titanium eyewear in the world.

“Charmant” means enchanting,
Light and gentle of touch, LineArt is a CHARMANT Group signature range of eyewear which unites an airy elegance with an ultra-modern fashion statement. This exceptional fusion of technology and art is inspired by the beauty of music and the delicacyPUMA’s early sporting heritage with innovations such as the first studded football shoe and achievements in legendary sporting events such as the 1936 Olympic Games were just a hint at the future promise of this prestigious and leading international
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