AOA Focus Receives Four Prestigious MarCom Awards
St. Louis, Missouri (November 23, 2016) – AOA Focus, the American Optometric Association’s (AOA) cornerstone member publication communicating the news doctors of optometry need to know, is the recipient of four awards in the 2016 MarCom Awards, including one gold, one platinum, and two honorable mentions. Receiving more than 6,000 entries for over 300 categories in Print, Web, Video and Strategic Communications, the MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.
“We’re proud of the work our staff and volunteers put into this important member communication. By placing a greater focus on connecting important news and insights with doctors of optometry, we are informing, engaging and educating our members, ultimately elevating the profession,” said Andrea P. Thau, O.D., president of the AOA. “This recognition highlights how we are bringing fresh, relevant content to the optometry profession through meaningful channels.”
AOA was recognized for excellence for a single magazine issue, two feature articles, and its June event preview guide of Optometry’s Meeting®, held in Boston.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 22-year-old international organization consisting of several thousand creative professionals.