TURA INC. EXPANDS ITS KIDS EYEWEAR COLLECTIONS IN JUNE
Ted Baker, Kate Young for Tura, and oio offer a Variety of Optical Styles Just in Time for Back to School
New York, NY (April 20, 2016) – Tura Inc., the inventor of fashion eyewear in 1938, expands its trendsetting kid’s eyewear collections in June, with the launch of new optical styles from Ted Baker “just kidding”, Kate Young for Tura, and oio. The MSRP for Ted Baker “just kidding” and Kate Young for Tura is $149.00 USD, while the range for oio is $120.00 - $149.00 USD. These collections are ideal for customers looking for cutting-edge eyewear without the luxury price tag.
“Today’s children are conscious about their style and want their eyewear to reflect their personality.” says Loyedie Desir, Product Manager for all children’s collections. “The combination of expressive colors and wearable shapes is sure to make even the most discerning fashionista excited about her eyewear.”
The Ted Baker “just kidding” collection offers mischief and humor, while celebrating individuality. The “just kidding” collection embodies the spirit of the adult collection, keeping with the same quirky British flair, while featuring more color and a youthful essence. Incorporating retro styling with modern details, Ted’s British, quirky perspective on fashion are at the heart of each design.
The 2 new models from Kate Young for Tura Kids offer a Geek chic retro inspired look. The collection caters to today’s children who are more conscious about their style; they already have a sense about fashion and style and they want their eyewear to reflect their personality. All models are sized just right with spring hinges and the same high quality finishes found in the adult collection. Additionally, ten (10%) of net sales of the Kate Young for Tura kids' eyewear will be donated to the Child Mind Institute, an organization dedicated to transforming mental health care for children everywhere. To learn more, visit www.childmind.org.
Here comes the Generation Z, they know what they want; they are style conscious and are huge culture observers, move over millennials. The oio collection is developed with this credo in mind - to provide children with a way to express their personal style. These new styles in 2016 draw a huge inspiration from prints, a playful trend seen throughout kids and adult ready to wear. oio eyewear is known for its stylish shapes that are playful, colorful and textured
Ted Baker “just kidding” Style B947 (for Boys)
Retro styling with modern details is at the heart of this design. The recess pin dots on the temporal corner maintain the retro vibe; the rich multi-layer gradient acetate brings this style up to date. The metal foil logo is flush on the temples along with the icon lobster plaque inside the temple tip which adds the quirky perspective for which the brand is known.
MSRP: $149.00 USD
Available Size: 47-16-130
Available Colors: Slate, Tortoise, Olive
Ted Baker “just kidding” Style B948 (for Girls)
A modern wayfarer shape designed with the young fashionista in mind. A great shape for the tween girl wanting a deeper fit and cool contemporary styling. Playful glitter fade acetate is used for a super sweet girly look. This style is sure to get the girl’s attention. The metal temple features an embossed logo filled with epoxy tonal to the frame front and matte shine finish. Inside the left temple tip includes a matte shine finish signature bow plaque.
MSRP: $149.00 USD
Available Size: 48-16-130
Available Colors: Blush, Brown, Purple
Ted Baker “just kidding” Style B949 (for Girls)
This modified oval shape features custom high definition Ted Baker floral print on the inside of the temples, accented with a high shine bow. The bow is the most feminine icon of Ted Baker and the ultimate girl’s accessory. The clean silhouette and custom floral print position this style in the Ted Baker "Pashion" Collection. The color palette features a fun teal and purple with contrasting temples, but a classic tortoise is also included for everyday wear.
MSRP: $149.00 USD
Available Size: 48-16-130
Available Colors: Purple, Tortoise, Teal
Kate Young for Tura Kids Style K902 (for Boy’s)
This style is a retro combination front, reminiscent of the Club Master. Offered in rich acetate materials with pop color back layer. The model features retro recessed metal pin dots.
MSRP: $149.00 USD
Available Size: 48-16-130
Available Colors: Brown, Black, Navy
Kate Young for Tura Kids Style K903 (for Girls)
Don’t miss this edgy, hip and expressive design for the tween Girl who wants to stand out. It features a custom lamination process at the temporal edges of the frame front; milky tortoise or solid black is accented with a contrasting color to give this style its interesting color blocked effect.
MSRP: $149.00 USD
Available Size: 47-15-130
Available Colors: Tortoise, Havana Purple, Black
oio Style OT66 (for Boys)
A youthful rectangle acetate frame with a thin profile accented with custom camouflage prints on the temples. The frame front features 3-layer acetate with a pop color in the center. A cool look for boys who need corrective eyewear that is playful, on trend and colorful.
MSRP: $135.00 USD
Available Size: 47-15-130
Available Colors: Black, Brown, Blue
oio Style OT68 (for Girls)
Playful and expressive – this sweet soft cat eye shape features custom camouflage prints on the temples. The print on the black color is on the inside of the temples while the teal and purple feature the camouflage print on the outside of the temples, for extra playfulness. Camouflage is a must-have print this season – Model OT68 features it in bold, colorful versions keeping it fresh and modern.
MSRP: $135.00 USD
Available Size: 48-16-130
Available Colors: Teal, Black, Purple
oio Style OT69 (for Girls)
Bold and cute with a playful girl spirit. Designed with the younger fashionista in mind. Fun translucent acetate is used to color block with a contrasting temple. These little rascals will be drawn to the color and this style delivers lots of it.
MSRP: $120.00 USD
Available Size: 46-16-125
Available Colors: Pink, Green, Tortoise