The Brien Holden Vision Institute and the Vision for Life™ fund, created by Essilor, recently announced the launch of Our Children's Vision — a global campaign with the goal of screening 50 million children worldwide for vision impairments by 2020.
The campaign was initiated as a call to action regarding the impact that uncorrected vision can have on the lives of young people. To reach its goal, the movement plans to bring together governments, developing agencies, the private sector, communities and eye health practitioners. Other organizations involved include Optometry Giving Sight and sunglass brand Revo, and the campaign has been endorsed by the World Council of Optometry and the International Council of Ophthalmology.
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