The Frame Update — March 16, 2017

The Frame Update — March 16, 2017

Every first and third Thursday of the month, we will take a look at the latest collections in the eyewear industry. Enjoy the read!

A&A Optical

New from A&A Optical are new styles from Crocs™ Eyewear and Crocs™ Eyewear Junior Collection, all incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs branded products. For Crocs Eyewear, the acetate CF4014 features an oval eye and bright-hued gradient temples, available in black to blue gradient, purple to magenta gradient, and brown to red-orange gradient. For the Junior Collection, the new JR7016 offers a sweet and bright option for girls with stripes adding a pop of color the upper temples and temple tips, while JR7017 (pictured right) is a sporty acetate style for boys with an oval eye and inside coloring.

Additionally, A&A has released new ophthalmic and sun styles from Jimmy Crystal New York™. The acetate ophthalmic frame Montenegro features a bold butterfly shape and design available in black with crystal stones and tortoise with golden crystals, while Mykonos makes a fashion statement with laser cut details and strategically placed round iridescent crystals. And cat-eye sunglass style JCS225 allures with gradient lenses and iridescent floral petal and round crystals, available in Black Pearl and Tortoise.

Alternative EyewearAlternative Eyewear

Alternative Eyewear has added six new models to its Gridiron collection. Offering two new acetate frames and four new metal models, this over-sized collection is perfect for the customer who needs a frame built for their size. Featuring eye sizes in the upper ranges (58, 60, 61) and longer temples, these frames offer comfort and fit without sacrificing an inch of style. Four of the new models — B52 (pictured left), Apache, F4 and Seawolf — feature classic masculine styles and are made from titanium ensuring they are strong and lightweight.

Budri EyewearBudri Eyewear

Budri Eyewear recently expanded its portfolio of marble eyewear with a collection of five new models. Examples include the new Palladio "aviator" model is produced in two exclusive colors — Rain Forest (pictured right) using marble obtains from India in a range of stunning greens with pronounced brown veins, and Stonewashed Denim with brushstrokes of bright blue fading into pastel blue streaks as if the stone's color had been washed away by water. And the new Canova model uses the luxury marble Serrancolin Versailles whose dappling of bright colors resembles the effects seen in French Impressionist paintings.

CharmantCharmant

Charmant recently launched the new 2017 sunwear collection from ELLE, inspired by Parisian chic and the French lifestyle. New style EL14839 features a modern front made of acetate in various pastel colors, while model EL14844 carries a bold all-over statement by combining a rectangular, mono-colored front shape with slightly curved temples in rich acetate material for a touch of femininity. Style EL14842 impresses with a slightly catty front shape and brilliant color gradient, and EL14851 (pictured left) features a front with colorful and summery gradients and a 3D pattern on the temples resembling the soft ripples on a lake.

Charmant also recently launched the first 16 optical styles from the Eddie Bauer Eyewear collection in Spring 2017. Men's optical eyewear frame styles include the stainless steel EB32003 featuring durable design with refined styling, and the lightweight EB32004 featuring rubber on the temple for optical grip during activities. Vintage combination frame EB32009 features TR90 material and stainless steel for a modern look as handsome as it is functional, while EB32011 is a lightweight acetate/metal frame with deep square lenses and a detailed stitching pattern. For women, standouts include metal/TR90 EB32202 frame with a diamond pattern for eye-catching detail; the sporty and fun EB32206 with detailed stitches at the temples and hinge; and acetate EB32211 with a two-tone front.

ClearVisionClearVision Optical

ClearVision Optical has introduced five new styles from IZOD. New style 2032 is the perfect balance of classic and modern with its keyhole bridge and matte colorations, while 2033 is a youthful and modern style with a deep square eye shape and lightweight look and feel. Acetate style 2028 has stainless steel temples and is available in Brown Laminate or Ink Laminate, while the classic stainless steel 2029 features a flat metal brow construction. And style 2031 is a semi-rimless frame with a classic rectangular eye shape and unique double bridge for extra interest.

And ClearVision Optical also recently launched new styles for its Ellen Tracy eyewear collection. Ibiza is an acetate frame with a thin, clean look and modified rectangle eye shape, while the acetate Osaka (pictured right) makes a bold statement with a modified square eye and jewel-tone colors. Two semi-rimless styles include Bavaria with a combination metal and multicolored acetate, and Quebec with a modified round eye shape and clean design. Morocco is a bold, modified square shape and wire core that subtly shows through the acetate portions of the temples for a unique design element. And Ravenna features a modern style made from HDCA (high density compressed acetate) that is very thin and lightweight.

EVATIKEVATIK

EVATIK recently launched four new styles for Spring 2017 that are modern, clean and refined for the fashion-savvy man. For the professional who likes to stand out with style, model E-9142 has an oversized square shape and dropped bridge that are sure to appeal to those looking to make a fashion statement. A honeycomb laser etched pattern on the end pieces and temples provides model E-9143 with a clean, up-to-the-minute look, while style E-9144 can accommodate larger head sizes thanks to a large square shape and longer temples. And model E-9145 (pictured left) features a vintage round eye shape and mixed material composition, taking us back to popular 90's styling.

ImageWearImageWear

New from ImageWear are two new styles in its Callaway Eyewear collection. The new Barrington offers a sport, clean look for the casual wearer with a large, deep lens for today's updated look. And Wynstone (pictured right) provides a versatile look for today's man, featuring a large deep lens for all types of lens wearers and a shadow temple effect that is subtle and appealing. And all Callaway Eyewear styles are adorned with Callaway’s signature chevron on the end piece.

MarcolinMarcolin Group

Marcolin Group recently celebrated the official launch of the Moncler Lunettes Collection, featuring new sunglasses and eyeglasses that enhance the iconic elements of Moncler's classic style. Fourteen mens, womens and unisex styles encompass the sunglasses collection. Standouts include acetate styles ML0001 and ML0002 inspired by classic 1970's ski goggle shapes, the square-shaped men's acetate ML0009 enhanced by a keyhole bridge and flat front, and women's metal “round eye” ML0017 (pictured left) that evokes sunglasses worn by 1930's mountaineers on their pioneering expeditions. And there are six styles included in the eyeglasses collection, including the unisex panto-shaped acetate ML5002 featuring iconic brand details and a keyhole bridge; women's acetate ML5005 with a flat front and slightly cat-eye shape with a thick, distinctive profile; and men's ML5004 rectangular-shaped frames that use a streaky acetate for a distinctive look.

MorelMorel Lunettes

Morel Lunettes has released a new segment called Alternative Fit (pictured right), allowing the company to adapt several already existing models to any facial structure with the use of self-adjusting nose pads called Ergofeel added to the frame. The Ergofeel pads are mounted on ball joints that immediately adapt to the nose of the wearer, while avoiding movements that could potentially damage the mount. This self-adjusting feature also offers added comfort, and new plate arms allow the mount to sit on the wearer's nose, helping to improve vision quality.

Nouveau EyewearNouveau Eyewear

Nouveau Eyewear recently debuted the all-new Realtree Girl Eyewear collection for women. The initial six models are available in multiple colorways and feature unique applications of Realtree's signature camouflage patterns. Style G301 (pictured left) is a vivid zyl frame complemented by camo temples, while G302 is a two-tone delight with bright highlights and a sporty silhouette. G303 features jeweled tones of burgundy and purple, while G304 features a never-before-seen camo application with the pattern inside the acetate temples. Style G305 has a heavy brow and contrasting colorful eye wire, and G306 is a semi-rim with camo temples and a colorful temple tip for added whimsy.

And Nouveau Eyewear has also launched four new Teenage Mutant Ninja Turtles ophthalmic styles, all featuring Ninja Turtles characters on the inside temples and sporty details for boys and girls. Brothers features all four turtles on the inside temple and a colorful inlay on the outside temple, while Hothead has Raphael on the inside temple and striking two-tone coloration. Mischief features Michelangelo on the inside temple and zig-zag details on the outside temple, while Spirit for girls showcases April O'Neil on the inside temple and comes in two rich shades of fashion tortoise.

Ogi EyewearOgi Eyewear

Ogi Eyewear recently introduced Seraphin's original series of timber-inspired optical frames, capturing the hearty aesthetic of wood grain without sacrificing the adjustability of acetate and celebrating the natural beauty of Ogi's home state, Minnesota. The Banning optical frame features versatile coloration displays such as Evergreen and Atlantic Blue, as well as a soft square silhouette, making it an ideal fit for men with a variety of face shapes. The butterfly-shaped Itasca (pictured right) debuts an original faux wood acetate pattern available in four color options, while Superior unites the classically intellectual round silhouette and keyhole bridge with the rustic look of Seraphin’s custom-made wood-effect frame front. And Temperance presents an exacting replica of carefully finished wood grain in a cat-eye silhouette.

RetrosuperfutureRETROSUPERFUTURE

New from RETROSUPERFUTURE® is Palma (pictured left) — an explicitly oversized silhouette that borrows its formal references from sportswear design, as well as the urban aesthetic appeal of the early 2000s. Created in two different color combinations that play with subtle finishes, tone on tone nuances and metallic detailing, the final result is an innovative piece of eyewear that reshapes the rules of contemporary eyewear design.

SUPER also recently announced its collaboration with Italian menswear brand SUNNEI, featuring two novel colors of the Lira silhouette: smooth black matte acetate paired with two different lenses — a dark black and a clear lens with a silver mirrored finish. The resulting sunglasses match SUNNEI’s radical aesthetics, proposing a new blend of eclectic menswear fashion and unique eyewear design.

TuraTura Inc.

Tura Inc. has launched brand extensions for four of its collections to a new and wider demographic, along with a wider range of pricing. The new Kate Young for Tura 2017 optical and sun collection boldly fuses retro styling and today's Hollywood glamour for a sophisticatedly modern optical and sun collection. Standouts include the ultra-sleek model K303 with full titanium temples and tips for an unbroken and modern look, and the K306 with its easy uplifting cat-eye shape and metal decor on the temples.

Gx by Gwen Stefani has added a junior optical collection to the current adult collection gx by Gwen Stefani, aimed at both boys and girls ages 8 to 16. The temples of styles GX800 (girls) and GX900 (boys) feature a magnetic technology that allows the wearer to easily swap out different emojis. And Lulu by Lulu Guinness is a collection for girls aged 6 to 12 that are fun-spirited and love color. Examples include the youthful rectangle acetate model LK002 with a slight cat eye uplift accented with custom laminated acetate on the temples to achieve the color blocked area, and LK009 (pictured right) with subtle polka dots and color blocking created from feminine color zyl laminates.

And Ted Baker introduces Eye Wide Open — a collection of larger fitting men's frames offered in eye sizes of 57 mm-60 mm and head fits of 139 mm-147 mm. Options in this collection include the retro-inspired style B888 in custom acetate and modern color combinations such as Black, Grey and Turquoise, and style B348 featuring a stainless-steel front in a classic shape with a two-tone metal plating finish and zyl temple with rich acetate.

Wiley XWiley X

New from Wiley X® is WX Crush (pictured left) — the newest addition to its popular Youth Force™ line of Rx-ready sports eyewear for boys and girls ages 6 to 13+. The WX Crush features an eye size of 52, a bridge size of 18 and a temple measurement of 130, making it an ideal choice for young boys and girls with medium head sizes. Like all Youth Force models, the frame of the new WX Crush is designed to switch from traditional spectacles to sports goggles with the simple push of a button and attachment of the included adjustable elastic strap. The frame offers a comfortable fit and optimal coverage, and comes in an array of bold color combinations to help kids "step up their game" both on the court and off.

Wiley X has also added three new Black Ops Collection sunglasses to its 2017 line-up. The new Black Ops Collection Climate Control™ WX Enzo (#CCENZ01) combines advanced protection with distraction-free vision for a wide range of activities. And the two other additions to the 2017 Black Ops collection — WX Ignite Model (#ACIGN01) and WX Nash Model (#ACNAS01) — are a part of Wiley X’s Active Lifestyle Series, made for active people who enjoy rigorous outdoor activities. All Black Ops shades combine a special Matte Black frame with versatile Smoke Grey lenses for excellent performance and visual acuity over a wide range of conditions. And all three are Rx-ready using Wiley X’s exclusive DIGIFORCE™ digital Rx lens technology.

X-IDEX-IDE

Sophisticated construction and striking shapes is the theme of the latest collection from X-IDE. Butterfly-shaped Ambra is made of acetate milled on two levels to create an interplay of colors that highlights its proportions, while the slightly rounded diva shape of Giada offers a hint of glamour lent by the application of a rhinestone embellishment on the temples. For men, Zaffiro (pictured right) expresses an intellectual and, at the same time, cosmopolitan air with its double bridge and slightly retro look. And X-IDE's unisex frame Topazio brings an easy-going attitude to the classic round shape thanks to the metal double-bridge.

Zimco OpticsZimco Optics

Zimco Optics recently made additions to its Retro "R" collection, giving the already popular collection a new spin. The collection exhibits contemporary adaptations of vintage looks updated with striking colors, modern materials, and lightweight construction, while featuring traditional shapes such as modernized versions of the classic rectangle, and cat-eye shapes. The latest addition, style R181 (pictured left), blends seamlessly into the existing collection by using ingredients that extract the very best from the past, while adding a heavy dose of modern flare.

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